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Insurello
Insurello proactively educates people about their injury insurances and manages as well as maximizes their claims through a simple digital solution
About Insurello
In 2016, Marcus Janback, a former elite American football player and Stockholm School of Economics graduate, co-founded Insurello with Nima Boustanian. The company was born out of a simple yet powerful idea: to help consumers discover and claim insurance compensations they were unaware of. Headquartered in Stockholm, Sweden, Insurello provides a digital platform that simplifies the often complex and opaque process of insurance claims.
Insurello's journey is marked by its commitment to transparency and efficiency in the insurance industry. By acting as an intermediary, Insurello manages the communication and processes between consumers and insurance companies, ensuring that clients receive the compensation they deserve without the usual hassle.
A significant milestone in Insurello's growth came in 2020 when the company raised €7.1 million to fuel its international expansion. This funding round was a testament to the company's innovative approach and the trust it had built with investors. The investment enabled Insurello to enhance its platform and expand its services beyond Sweden, reaching a broader audience in need of its unique solutions.
Today, Insurello stands as a beacon of innovation in the insurtech space, continually evolving to meet the needs of its users. The company's success underscores the importance of simplifying complex processes and empowering consumers in the insurance landscape.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- Stockholm, Sweden
- Employees
- 61
- Open positions
- 1
- Dealroom signal
- 71.6/100
- Industry
- Fintech
- Sub-industry
- Insurance
- Sector
- Fintech, Insurtech Claim, Health Insurance, LandH Insurance, Nordic Rising Star 2022
- Technology
- Mobile app
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCEquity / VC | Jun 2023 | $2.7M | $11M | Schibsted Growth · Nordstjernan | — |
| EARLY VC✓Equity / VC | Jul 2021 | $17M | $66M | Schibsted Media Group · Inventure · Nordstjernan | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Insurello is 70K monthly website visits, down 1.4% over the last three months. Insurello's team declined 7.6% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
Johan Siwers
Bo Mattsson
Lars Lindgren
DHS Venture Partners
Eva Redhe
Series A6 investors entered at this stage
Wave Ventures
Luminar Ventures
Schibsted Growth
Inventure
Nordstjernan
Schibsted Media Group
Other known investors2 additional known investors
J12 Ventures
SSE Business Lab
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Insurello on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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