Instoried

About Instoried

Instoried offers a content creation and management platform that utilizes artificial intelligence to enhance written material by predicting its emotional engagement with an audience. The company was founded in Bengaluru, India, in 2017 by Sharmin Ali, with Sutanshu Raj later joining as co-founder and CTO. Sharmin Ali's background in enterprise sales, marketing, and storytelling, including a previous venture in media, informed the company's direction. Sutanshu Raj brought a strong technology background to the team, with previous experience at Microsoft.

The core of Instoried's offering is an AI-powered tool that provides real-time analysis and feedback on written content. It assesses the tonality and emotional quotient of text, making suggestions for words and phrases to improve audience engagement. The platform's features include headline analysis, plagiarism checks, and grammar corrections, all aimed at helping users create more compelling and empathetic content. By using natural language processing and deep learning algorithms trained on millions of data points, the tool can predict how content will resonate with readers, which can lead to higher click-through rates and return on investment for marketing efforts. The technology is built on a foundation of neuro-linguistic programming principles and leverages OpenAI's GPT-3 alongside its own proprietary AI.

Instoried primarily serves businesses and individuals, including entrepreneurs, consultants, and freelancers who create online content. The company's clients range from small and medium-sized enterprises to large corporations in sectors such as e-commerce, news, and FMCG. The business model has evolved to include monthly subscriptions, moving from an initial model of a one-time fee for permanent access to the tool. The platform is designed to be integrated with various content management systems through web applications and APIs, and it supports multiple languages, including English and Hindi. The company has secured significant funding over multiple rounds, with investors including Pritt Investment Partners, 9Unicorns, Mumbai Angels, and SOSV.