COMPANY PROFILE

Instapage

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Instapage is the most powerful landing page platform for marketing teams & agencies

San Francisco, United StatesFounded 2011Marketing

Valuation $100–250M Last recorded · 2022

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Instapage

Instapage operates in the digital advertising market, providing a platform known as the Advertising Conversion Cloud. This platform allows businesses to create, personalize, and optimize post-click landing pages efficiently and without the need for a developer. Instapage serves a diverse range of clients, including marketers, advertisers, and businesses looking to enhance their digital advertising efforts. The company’s business model is subscription-based, generating revenue through tiered pricing plans that offer varying levels of access to its features and services. By automating the post-click conversion process, Instapage helps its clients save time and money while improving their marketing outcomes. The platform supports integration with major advertising channels like Google Ads, Facebook Ads, and retargeting campaigns, making it a versatile tool for digital marketers.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2011
Headquarters: San Francisco, United States
Employees: 70
Open positions: None listed
Dealroom signal: 62.7/100
Industry: Marketing
Sub-industry: Adtech
Sector: Marketing, Testing, Adtech, Market Intelligence, SaaS, Social, Advertising, Lead Generation, Conversion, User Behavior, Platform
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Oct 2023	$0	—	AirSlate	↗
EARLY VC✓Equity / VC	Apr 2022	$20M	$80M	Western Alliance Bank	—

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Growth signals

Instapage website traffic

Latest recorded traffic for Instapage is 180K monthly website visits, down 10% over the last three months. Instapage's team declined 39.1% over the past year.

Latest monthly visits180K 3-month web change-10% 1-year team growth-39.1%

Monthly website visitsApr 2016–Jul 2026

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