Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

Insly

Explore full profile

Cloud-based insurance software for insurance brokers and agents to replace papers and spreadsheets

London, United KingdomFounded 2012Fintech
Valuation $0–100M Latest valuation · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Insly and the history behind them.

About Insly

Insly is a software provider that offers a cloud-based, low-code platform for the insurance industry, targeting managing general agents (MGAs), insurers, and brokers. The company was founded by Risto Rossar, an Estonian entrepreneur with extensive experience in the insurance sector. Rossar's journey began in 2000 when he established IIZI, considered the world's first digital insurance broker, which grew to be the largest in the Baltic states and Finland. Recognizing a gap in the market for modern, user-friendly technology for insurance professionals, Rossar sold the brokerage business in 2014 and spun out its technology and team to create Insly.

Read full description

The firm provides a suite of modular software solutions designed to digitize and automate the entire insurance lifecycle, including product building, distribution, policy administration, claims management, accounting, and reporting. Its low-code platform enables insurance professionals, even those without IT expertise, to create and launch non-life insurance products in weeks, manage distribution through broker portals or direct-to-consumer channels, and automate back-office functions. This approach aims to reduce implementation time, lower operational costs, and increase efficiency, allowing clients to handle higher volumes of gross written premium (GWP). Revenue is generated through a subscription-based model, with pricing tailored to the client's needs.

Initially focused on providing a SaaS solution for brokers, Insly has since expanded its offerings to cater to MGAs and insurance companies. A significant milestone was the launch of its low-code platform for MGAs and insurers, which accelerated customer onboarding significantly. The company has steadily grown, securing multiple funding rounds from investors like Concentric, Black Pearls, and UNIQA Ventures. In 2023, Insly acquired the insurance arm of TubaPay, a Polish payments company, to integrate payment processing into its services under the brand InslyPay. Headquartered in London, with its core development unit in Tallinn, Estonia, and offices in Warsaw and Vilnius, Insly serves over 1,000 businesses and 15,000 users across 52 countries, having achieved profitability and an annual revenue run rate of €8 million.

Source: Dealroom company data

At a glance

Founded
2012
Headquarters
London, United Kingdom
Sector
Fintech

Latest news

Press, funding announcements and product moves mentioning Insly.

See all news

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

Series B and later1 investor entered at this stage

  • Salica Investments
Team profiled 25 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇨🇦 Canada4.2%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Insly on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Insly on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.