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Insightin Health

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Insightin Health's AI driven decision platform helps health insurance companies with preventative actions for their members

Gaithersburg, United StatesFounded 2016Health Tech & Medtech
Valuation $0–100M Latest valuation · 2021
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Insightin Health and the history behind them.

About Insightin Health

Insightin Health operates as a data-driven decision-making technology provider for the healthcare sector, specifically targeting health insurance plans. Founded in 2016 by Enam Noor, the company aims to address the fragmented and siloed nature of healthcare data. Noor, who serves as the CEO, has a two-decade background in marketing analytics and consumer engagement, which he now applies to optimize healthcare member engagement. His prior venture, Desme, was a cloud-based marketing consultancy that also leveraged big data and machine learning, laying the groundwork for his current focus. This experience, which includes developing solutions for prominent brands like Kaiser Permanente and Johns Hopkins Healthcare, shapes Insightin Health's approach.

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The company's core offering is a Software as a Service (SaaS) platform named inGAGE™. This platform functions by integrating disparate data sources—including medical, clinical, cognitive, and social determinants of health—to create a unified view of each health plan member. Utilizing artificial intelligence and natural language processing, inGAGE™ analyzes this consolidated data in real-time to generate predictive insights and recommend the "Next Best Action" (NBA) for each individual. This enables healthcare payers, such as Medicare Advantage and Managed Medicaid plans, to personalize member engagement and proactively address their needs. The business model is centered on providing this platform to health plans, which use it for member acquisition, retention, and managing care more effectively.

The inGAGE™ platform helps clients improve quality measurements, increase member satisfaction, and ultimately enhance plan profitability by reducing costs and improving member retention. For instance, the platform features a capability called CAHPS® Predict, which helps Medicare Advantage plans understand and improve member satisfaction scores by providing real-time visibility into influencing factors and suggesting workflows for intervention. By turning operational data into a strategic asset, Insightin Health allows health plans to move from reactive to proactive member management. The company has raised a total of $14.4 million in funding over two rounds, including a $12.4 million Series A in February 2021, co-led by the Blue Venture Fund and Blue Heron Capital.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
Gaithersburg, United States
Employees
13
Open positions
None listed
Dealroom signal
57.8/100
Industry
Health, Fintech
Sub-industry
Health Platform, Insurance
Sector
Health Tech & Medtech, Core AI, Healthcare Analytics, Health Insurance, LandH Insurance, Hard Tech, AI Applications
Technology
Artificial Intelligence, Machine Learning
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Insightin Health.

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Feb 2021 $12M $48M Heron Capital · Blue Venture Fund · Blue Heron Capital
SEEDEquity / VC May 2019 $1.5M $6M Health Catalyst Capital
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Growth signals

Insightin Health website traffic

Latest recorded traffic for Insightin Health is 6.4K monthly website visits, down 46.7% over the last three months. Insightin Health's team declined 31.6% over the past year.

Latest monthly visits6.4K 3-month web change-46.7% 1-year team growth-31.6%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • TEDCO
  • Health Catalyst Capital

Series A3 investors entered at this stage

  • Blue Heron Capital
  • Heron Capital
  • Blue Venture Fund

Other known investors1 additional known investor

  • Revolution
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Insightin Health on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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