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Inscape Data Services
Automatic content recognition technology for TVs
About Inscape Data Services
Inscape.tv operates in the advanced television data analytics market, serving broadcasters, advertisers, and Smart TV manufacturers. The company leverages Automatic Content Recognition (ACR) technology to capture detailed viewing data from millions of connected TVs across various content sources, including cable boxes, DVRs, OTT devices, and gaming consoles. This data is collected in near real-time and delivered to partners on an hourly basis, enabling them to gain a granular understanding of audience behavior and engagement. Inscape's business model revolves around licensing this rich dataset, which is the largest single source of opt-in smart TV viewing data available in the U.S. market. By combining its data with other data feeds, Inscape provides a powerful tool for audience targeting, content trend analysis, and market anticipation. The company's technology is device-agnostic, allowing any Smart TV manufacturer to unlock additional device value and create new revenue models. Inscape's insights help partners determine the true value of ad units and audience segments across multiple platforms, including TV, mobile, tablet, and desktop.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2008
- Headquarters
- San Francisco, United States
- Employees
- 9
- Open positions
- None listed
- Dealroom signal
- 70.3/100
- Industry
- Telecom, Enterprise Software
- Sector
- Other B2B Software, Analytics, Hosting, Automated Technology
- Technology
- Recognition Technology
- Business model
- SaaS
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Aug 2015 | $0 | — | Undisclosed | — |
| SERIES B✓Equity / VC | Dec 2014 | $15M | $58M | DCM · Hearst Ventures · Rogers Venture Partners · Samsung Next | — |
Growth signals
Latest recorded traffic for Inscape Data Services is 2.4K monthly website visits, down 33.3% over the last three months. Inscape Data Services's team declined 50% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Rogers Venture Partners
Series A3 investors entered at this stage
DCM
Hearst Ventures
Samsung Next
Series B and later1 investor entered at this stage
Other known investors1 additional known investor
Michael Lee
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Inscape Data Services on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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