INPHACT

About INPHACT

In 2008, a group of serial entrepreneurs including Per Pettersen, who had previously co-founded Commission Junction, saw a new opportunity in the evolving digital marketing landscape. They launched impact.com to create a comprehensive platform that would allow companies to manage all their partnerships—from traditional affiliates to influencers and business development relationships—in one place. The goal was to move beyond the limitations of ad networks and provide a more transparent and effective way for brands to drive growth. The company developed a suite of tools that automated the entire partnership lifecycle, from discovery and contracting to tracking and payments. This provided a solution for brands looking to diversify their marketing spend and for publishers wanting to monetize their content. The platform's ability to manage a wide range of partnerships set it apart in the industry. A significant turning point came in July 2021, when Impact announced a $150 million funding round led by the Qatar Investment Authority (QIA), which brought the company's valuation to $1.5 billion. This capital infusion was earmarked to enhance its partnership automation technology and expand its global market presence. With this funding, impact.com solidified its position as a leader in the partnership management space, continuing to build out what many now call the 'Partnership Economy'.