InoSens

Established in 2014 and headquartered in Novi Sad, Serbia, InoSens operates as a specialized digital innovation and consultancy firm with a primary focus on creating value within the agrifood value chain. The company was started by a small team of scientists and business professionals who leveraged their own resources and over 15 years of international experience to build the firm, achieving organic growth without external investments or loans. Key figures in the company include individuals with strong academic and professional backgrounds in relevant fields. Vladimir Mrkajić, Head of Research and Development, holds a PhD in Environmental Engineering and has extensive experience in managing EU-funded projects and academic research. Prof. Mladen Radišić, a team leader, is an Associate Professor in Business and Finance with a track record in managing EU projects and accelerator programs. Danijel Pavlica serves as a Business Development Consultant & Project Manager, bringing a background in Industrial Engineering and Management.

InoSens' business model is centered on bridging the gap between Information Communication Technologies (ICT) and the agricultural sector. The firm generates revenue by providing expert consultancy and securing, managing, and executing large-scale, pan-European projects funded by programs like the EU's Horizon Europe. Its services include identifying funding opportunities, writing project proposals, and managing project implementation, with a particular focus on communication, dissemination, and exploitation strategies to maximize project impact. The company serves a diverse client base that includes startups, small and medium-sized enterprises (SMEs), multinational corporations, research centers, and public institutions across Europe.

The company develops and delivers technology solutions and business services tailored for various European value chains. A notable product is PRAGMATIC, a free-of-charge platform designed to help AgTech startups and SMEs market and sell their precision agriculture products and services. Another solution, CropSupport, is a tool developed for monitoring agricultural land use and providing value-added services to farmers. Through its deep involvement in numerous EU projects such as WATERAGRI, CHOICE, and AgRibot, InoSens addresses critical challenges in agriculture, including sustainable resource management, climate action, and the adoption of robotics and AI. The firm's approach involves identifying opportunities for digital disruption by leveraging technologies like IoT, big data, and robotics to redefine traditional business models in the food and agriculture industry.

Keywords: agrifood consultancy, EU projects, Horizon Europe, agritech solutions, digital innovation, value chain creation, precision agriculture, project management, grant writing, technology commercialization, agricultural ICT, sustainable agriculture, SME support, research and development, business strategy, dissemination services, exploitation planning, european value chains, Novi Sad, Serbia, food tech