Concentric Ag

About Concentric Ag

Originally founded as Inocucor in 2007, the company rebranded to Concentric Ag Corporation in May 2018, a name change that signified its evolution from a startup to an established developer of biological and plant nutrient products. The company's inception was driven by co-founders Dr. Margaret Bywater-Ekegärd, a molecular pathologist, and Ananda Lynn Fitzsimmons, an accomplished organic gardener, who began exploring fermentation to create sustainable agricultural products. Their research into combining naturally occurring soil microbes led to the development of a proprietary fermentation platform.

Concentric Ag operates in the agricultural technology market, focusing on developing and producing biological and essential plant nutrient inputs for both specialty and broadacre crops. The company's business model revolves around creating and supplying these products to growers, aiming to improve crop yields and soil health. Its clients range from farmers of high-value produce like strawberries and tomatoes to those cultivating large-scale row crops such as corn and soybeans. Revenue is generated through the sale of its products via distributors and retailers across North America. A key strategic move was the April 2018 acquisition of ATP Nutrition, a Canadian producer of science-based plant nutrients, which allowed Concentric to offer integrated products combining biologicals with essential nutrients.

The company's core offering involves products that target the entire phyto-microbiome—the seeds, plants, root systems, and surrounding soil. A notable product is Inocucor Garden Solution®, later rebranded as SYNERGRO®, a liquid formulation of live microbes that enhances root development, improves plant health, and increases crop yields. This product is designed for various growing systems, including traditional farms and greenhouses, and is registered for organic use. Another product, Synergro Free™, is a cell-free bio-fertilizer for commodity row crops. These products leverage a patented fermentation process that combines multiple strains of bacteria and yeasts to optimize soil and plant vitality. The acquisition of ATP Nutrition enabled the development of new formulations that balance macronutrients and micronutrients with these biologicals, customized for specific plants, geographies, and soil conditions.