Innovopro

InnovoPro operates as a B2B food-tech company, supplying a proprietary chickpea protein platform to the global food and beverage industry. Founded in 2013 by Dr. Ascher Shmulewitz, an experienced inventor and investor in food-tech and medical devices, the company is headquartered in Israel. The business model is centered on the production and sale of its signature ingredient, CP-Pro 70®, a 70% chickpea protein concentrate developed through a proprietary extraction process. This ingredient is sold to food manufacturers to create clean-label, plant-based products.

The company's core offering, CP-Pro 70®, is a non-GMO, non-allergenic, and gluten-free protein with a neutral taste, eliminating the need for masking agents. Its functional properties are a key selling point, including high solubility, emulsification, and water and fat binding, which creates a rich mouthfeel. These characteristics allow it to serve as a versatile ingredient in a wide array of applications, such as dairy-free cheese, egg-free mayonnaise, vegan ice cream, veggie burgers, and high-protein beverages. InnovoPro also provides chickpea starch and has developed textured vegetable protein (TVP) blends and clean-label emulsification solutions for the bakery and beverage sectors.

InnovoPro serves a diverse client base that ranges from large multinational corporations like Swiss retailer Migros to smaller, innovative CPG startups across Europe and North America. The company has established strategic partnerships with major industry players, including Ingredion and Givaudan, to scale up production and expand its market reach. Having raised over $22 million through multiple funding rounds, with investors like Jerusalem Venture Partners (JVP), CPT Capital, and Rabobank, the company has focused on increasing production capacity and global business development. Under the leadership of CEO Gregory Belt and with co-founder Taly Nechushtan as Vice Chair, InnovoPro is expanding its focus beyond plant-based alternatives to broader clean-label applications in the food and beverage market.

Keywords: chickpea protein, food-tech, B2B ingredients, plant-based protein, clean label, food manufacturing, CP-Pro 70, protein concentrate, dairy alternatives, meat analogues, egg replacer, food ingredients, sustainable protein, functional protein, non-allergenic protein, vegan ingredients, beverage solutions, bakery solutions, emulsifier, food science