Innovopro

The company's core offering, CP-Pro 70®, is a non-GMO, non-allergenic, and gluten-free protein with a neutral taste, eliminating the need for masking agents. Its functional properties are a key selling point, including high solubility, emulsification, and water and fat binding, which creates a rich mouthfeel. These characteristics allow it to serve as a versatile ingredient in a wide array of applications, such as dairy-free cheese, egg-free mayonnaise, vegan ice cream, veggie burgers, and high-protein beverages. InnovoPro also provides chickpea starch and has developed textured vegetable protein (TVP) blends and clean-label emulsification solutions for the bakery and beverage sectors.

InnovoPro serves a diverse client base that ranges from large multinational corporations like Swiss retailer Migros to smaller, innovative CPG startups across Europe and North America. The company has established strategic partnerships with major industry players, including Ingredion and Givaudan, to scale up production and expand its market reach. Having raised over $22 million through multiple funding rounds, with investors like Jerusalem Venture Partners (JVP), CPT Capital, and Rabobank, the company has focused on increasing production capacity and global business development. Under the leadership of CEO Gregory Belt and with co-founder Taly Nechushtan as Vice Chair, InnovoPro is expanding its focus beyond plant-based alternatives to broader clean-label applications in the food and beverage market.