I
Innit
Health Tech & Medtech · Palo Alto, United States · Founded 2013
Eating technology company that has developed the world's first connected food platform MoreLess
Innit operates in the smart kitchen technology market, providing a platform that enhances grocery shopping and cooking experiences through personalized recipes and nutrition insights. The company serves a diverse range of clients, including individual consumers looking to improve their cooking skills and nutrition, as well as businesses seeking to integrate smart kitchen solutions into their offerings. Innit's business model revolves around its mobile applications, Innit App and Shopwell App, which are available on both the App Store and Play Store. These apps generate revenue through premium subscriptions and partnerships with grocery and kitchen appliance companies. By leveraging data analytics and machine learning, Innit offers tailored meal plans, cooking guides, and product recommendations, making it easier for users to make informed food choices. The platform also collaborates with various partners to expand its ecosystem, providing a comprehensive solution for modern kitchens.
Keywords: smart kitchen, personalized recipes, nutrition insights, grocery shopping, cooking guides, mobile apps, data analytics, machine learning, premium subscriptions, partnerships.
Company overview
Innit company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2013
- Headquarters
- Palo Alto, United States
- Employees
- 67
- Open positions
- None listed
- Dealroom signal
- 69.1
- Investment activity
- 1 companies · latest Feb 2017
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Innit funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Jul 2016 | $18M | — | Kevin Brown | — |
| SEED✓Equity / VC | Nov 2015 | $25M | $100M | Kevin Brown | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 68 |
| 2025 | 70 |
| 2024 | 59 |
| 2023 | 60 |
| 2022 | 35 |
| 2021 | 36 |
| 2020 | 49 |
Growth signals
Innit website traffic
Latest recorded traffic for Innit is 4.9K monthly website visits, up 3400% over the last three months. Innit's team declined 4.3% over the past year.
Comparisons
Innit compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Innit investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Innit's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Innit has talent and traffic
team presence
In the news
Latest news about Innit
Recent press, funding announcements, and product moves mentioning Innit — open to read from the original sources.
Market sentiment
What the market is saying about Innit
An AI-synthesized read of the highest-engagement posts about Innit on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Innit’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.