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Innit
Eating technology company that has developed the world's first connected food platform
About Innit
Innit operates in the smart kitchen technology market, providing a platform that enhances grocery shopping and cooking experiences through personalized recipes and nutrition insights. The company serves a diverse range of clients, including individual consumers looking to improve their cooking skills and nutrition, as well as businesses seeking to integrate smart kitchen solutions into their offerings. Innit's business model revolves around its mobile applications, Innit App and Shopwell App, which are available on both the App Store and Play Store. These apps generate revenue through premium subscriptions and partnerships with grocery and kitchen appliance companies. By leveraging data analytics and machine learning, Innit offers tailored meal plans, cooking guides, and product recommendations, making it easier for users to make informed food choices. The platform also collaborates with various partners to expand its ecosystem, providing a comprehensive solution for modern kitchens.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- Palo Alto, United States
- Employees
- 67
- Open positions
- None listed
- Dealroom signal
- 69.1/100
- Industry
- Health
- Sub-industry
- Health Platform, Kitchen & Cooking Tech
- Sector
- Health Tech & Medtech, Recipes, Core AI, Nutrition Solution, Generative AI, genAI Applications, Startup Luxembourg
- Technology
- Artificial Intelligence, Recognition Technology, Mobile app
- Business model
- SaaS
- Client focus
- b2c
- Investment activity
- 1 company, latest Feb 2017
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Jul 2016 | $18M | — | Kevin Brown | — |
| SEED✓Equity / VC | Nov 2015 | $25M | $100M | Kevin Brown | — |
Growth signals
Latest recorded traffic for Innit is 4.9K monthly website visits, up 3400% over the last three months. Innit's team declined 4.3% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Kevin Brown
Other known investors5 additional known investors
Finistere Ventures
Joshua Sigel
Plug and Play
S2G Investments
Spencer Maughan
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Innit on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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