COMPANY PROFILE

Inito

A home fertility monitoring system that measures four key hormones on a single test strip to predict fertile days and confirm ovulation

San Francisco, United StatesFounded 2015Health Tech & Medtech

Valuation $100–500M Latest valuation · 2025

Revenue $1–10M Latest reported FY

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Inito

Inito is a medical device company that has developed a home fertility monitor that tracks key fertility hormones. The device utilizes a single test strip to measure four hormones: Follicle-Stimulating Hormone (FSH), estrogen metabolite (E3G), Luteinizing Hormone (LH), and a progesterone metabolite (PdG). This data is synchronized with a smartphone application, providing users with insights into their menstrual cycles to identify fertile windows and confirm ovulation.

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The company operates on a direct-to-consumer e-commerce model, selling the Inito Fertility Monitor and corresponding test strip refills directly from its website. This creates an initial hardware sale followed by recurring revenue from the consumable test strips. The product is registered with the U.S. Food and Drug Administration (FDA), targeting the consumer health and wellness market, specifically individuals and couples trying to conceive. The company has a global presence with a headquarters in Houston, a team in Bangalore, and a research and development hub in Dubai.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2015
Headquarters: San Francisco, United States
Employees: 255
Open positions: 5
Dealroom signal: 88.8/100
Industry: Health
Sub-industry: Medical Devices
Sector: Health Tech & Medtech, Fertility, Women's Health, Health Diagnostics, Hard Tech, YC W19, DT and LS, science-based
Technology: Deep Tech
Client focus: b2b
Links: Website LinkedIn

Latest news

Press, funding announcements and product moves mentioning Inito.

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES B✓Equity / VC	Dec 2025	$29M	$116M	Fireside Ventures · Bertelsmann India Investment	↗
SERIES A✓Equity / VC	Nov 2023	$6M	$24M	Fireside Ventures	↗

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024		—

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Growth signals

Inito website traffic

Latest recorded traffic for Inito is 330K monthly website visits, up 26.9% over the last three months. Inito's team grew 14.3% over the past year.

Latest monthly visits330K 3-month web change+26.9% 1-year team growth+14.3%

Monthly website visitsDec 2018–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Senior Software Quality Assurance EngineerBengaluru, Karnataka, India · Backend Development · Jul 25, 2026 Marketing SpecialistBengaluru, Karnataka, India · Marketing & Communication · Jul 21, 2026 AssociateBengaluru, Karnataka, India · Other · Jun 12, 2026 Meta Ads Manager - Consumer Health Tech/D2CBengaluru, Karnataka, India · Marketing & Communication · Jun 11, 2026 Associate People Operations355, Bryant Street, Rincon Hill, South of Market, San Francisco, California, 94107, United States · Human Resources · Oct 28, 2025

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Closest operating peers by Dealroom taxonomy

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VGVivoSensMedical GmbHCombines medical-scientific experience	Leipzig, Germany	Operational	10	—	—
EVEvvyEvvy - Vaginal Microbiome Testing & Care	New York City, United States	Operational
ELEliEnables women to take control of their health across their reproductive lives, by providing them with their daily hormone profile	Montreal, Canada	Operational
SHShecareA pregnancy thermometer, a thermometer based on Bluetooth 4.0, which automatically records basal body temperature and helps to draw cycle curves, etc	Jiaxing, China	Operational
AVAveta.LifePaving the way towards personalized women’s health	Weehawken, United States	Operational
PGPrevivo GeneticsInnovative medical device empowering fertility choices for women and couples through advanced uterine lavage technology	San Jose, United States	Operational
CHConfer HealthClinical-grade testing at home with results in minutes	Boston, United States	Operational
KEkeggThe first fertility tracking kegel device to help pinpoint fertile window and ovulation up to 7 days in advance	San Francisco, United States	Operational