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InfoScout
Monitors consumers’ purchasing activities, both for online and brick-and-mortar locations
About InfoScout
Numerator, formerly known as InfoScout, operates in the market intelligence sector, providing comprehensive insights into consumer purchase behavior across both online and offline channels. The company serves a diverse range of clients, including retailers, brands, and agencies, helping them understand what consumers buy and why they make those choices. Numerator's core product, the Numerator OmniPanel, integrates sales data with various causal influences such as advertising exposures, promotions, and pricing to offer a holistic view of the omnichannel market. The business model revolves around subscription-based services, where clients pay for access to real-time data and analytics tools. This allows Numerator to generate recurring revenue while continuously updating its data offerings. The company also publishes a weekly Pricing Tracker, which monitors online pricing and availability, providing timely insights during market fluctuations like those seen during the COVID-19 pandemic. By offering on-demand access to fresh insights and purchase behavior data, Numerator empowers businesses to make informed decisions quickly, adapting to the ever-changing consumer landscape.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2011
- Headquarters
- San Francisco, United States
- Employees
- 4
- Open positions
- None listed
- Dealroom signal
- 64.1/100
- Industry
- Marketing
- Sub-industry
- Marketing Analytics
- Sector
- Marketing, Navigation, Shopping, Market Intelligence, Crowdsourcing, Branding, Sharing Economy, User Behavior, App, Platform
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONExit | Jul 2021 | $0 | — | Undisclosed | — |
| ACQUISITION✓Exit | Jun 2017 | $0 | — | Market Track | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for InfoScout is 960 monthly website visits, down 26.2% over the last three months. InfoScout's team declined 55.6% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
Alexandre Linares
Steven Fan
Matt Humphrey
Frank Bishop
Leonard Lodish
Kurt Wilms
Series A3 investors entered at this stage
Founder Collective
Bain Capital Ventures
MHS Capital
Other known investors1 additional known investor
Market Track
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about InfoScout on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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