Informative

About Informative

Informative Research, which operates under the name Informativ, provides data-driven solutions tailored for the lending and automotive industries. The company focuses on simplifying the loan process for mortgage companies, banks, and lenders throughout the United States. It also serves auto dealerships by providing tools to mitigate fraud and ensure compliance.

The company's core business revolves around its technology platform that offers credit and verification solutions. For the lending community, Informativ provides a Verification Platform to check employment, income, and assets, and a TriMerge Credit Report that combines data from the three major credit bureaus into a single, comprehensive report. A key feature is the SoftQual tool, which allows lenders to perform a soft credit inquiry on applicants, preventing a negative impact on their credit scores while avoiding lead poaching. For auto dealerships like Boucher Auto Group, Kia Moritz of Alliance, and Cavender Auto Family, Informativ offers a suite of products aimed at preventing fraud, controlling costs, and maintaining compliance with regulations such as the FTC Safeguards Rule.

Revenue is generated through the provision of these technology-driven data services. The company emphasizes its commitment to data security, holding three security certifications to protect client information. With a history of operational and technological expertise spanning over 70 years, the firm positions itself as a partner that helps clients streamline operations, enhance customer trust, and make data-driven decisions. For example, their CreditDriver product assisted Fremont Toyota in significantly increasing business by better engaging with credit-challenged customers.