InfoPrice

About InfoPrice

InfoPrice is a Brazilian data and technology firm specializing in business intelligence for the physical retail sector. The company was established in October 2013 by a group of students from POLI/USP: Paulo Fernandes Garcia Neto, Marcus Roggero, Gustavo Glasser, and Leonardo Sierra Monteiro. Their goal was to revolutionize how competitor price monitoring is conducted in physical retail through technology and artificial intelligence.

The initial idea for the company came to co-founder Paulo Fernandes Garcia Neto during a conversation with a friend who complained about the lack of real-world data for creating business models. This, combined with a national conversation about inflation at the time, sparked the concept of a price search engine for physical stores. The founders' technical backgrounds from the University of São Paulo provided a strong foundation for the venture. A notable fact is that co-founder Leonardo Sierra Monteiro was a child actor in the Disney CRUJ series.

InfoPrice provides a pricing intelligence platform that serves retailers, such as supermarkets and pharmacies, as well as industrial manufacturers. The company's business model is subscription-based, offering access to its data and software tools. It generates revenue by providing solutions that help clients improve margins, increase sales, and define pricing strategies. This is accomplished by collecting vast amounts of price data from physical retail outlets.

The core of InfoPrice's service is its technology for monitoring competitor prices and providing retail analytics. The firm utilizes proprietary, patented hardware, including a device named "SmartPrice," to facilitate data collection in stores. This data is then visualized in intuitive graphs and dashboards, allowing clients to compare prices across Brazil and identify opportunities. Their services cover five main areas: competitor data monitoring, retail analytics for opportunity mapping, price and promotion management, price suggestion, and execution. This allows clients in the retail, pharmaceutical, and industrial sectors to automate pricing, manage trade agreements, and align prices with market value.