Infopia

About Infopia

Infopia, Inc. operated as a provider of Software-as-a-Service (SaaS) solutions tailored for the e-commerce sector, with its headquarters in Salt Lake City, Utah. The company was founded in 1999 by Bjorn Espenes and was later acquired by Constant Contact in 2011. Espenes, who served as CEO, has a background that includes a tenure as the mayor of Bardu, Norway, from 1988 to 1991.

The core of Infopia's offering was the Infopia Transact platform, a database-driven e-commerce solution designed to provide a comprehensive infrastructure for high-volume online merchants. This platform enabled businesses to manage their entire online operations, from the customer-facing website to back-office functions. A key function of the service was its ability to synchronize inventory and orders across multiple online sales channels simultaneously. This allowed merchants to integrate their proprietary websites with major online marketplaces such as eBay, Yahoo!, and Amazon.

Infopia's business model was centered on providing an all-inclusive e-commerce infrastructure. The platform's back-office application suite included tools for detailed inventory management, streamlined order processing, and customer relationship management. Furthermore, the system was built to integrate directly with a merchant's existing business applications, including accounting software, CRM systems, and barcoding systems, creating a more unified operational workflow. The company targeted high-volume online sellers who required a robust and scalable solution to manage the complexities of selling across various digital storefronts.