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Infirst Healthcare

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The company's strategy is to out-license flarin® to pharmaceutical partners for development and commercialisation in their respective territories

London, United KingdomFounded 2012Home Living
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Infirst Healthcare

Infirst Healthcare operates in the consumer healthcare sector, focusing on the commercialization of improved, well-established over-the-counter (OTC) drugs. The company was established in July 2012 by Manfred Scheske, a seasoned professional with a 25-year career at GlaxoSmithKline (GSK), where he led the Consumer Healthcare businesses in Europe and North America. Scheske's extensive background in marketing at companies like Pedigree Petfoods and Jacobs Kaffee, combined with his experience in major pharmaceutical acquisitions and product launches at GSK, shaped Infirst's strategy.

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The company's business model centers on acquiring or licensing known medical products and enhancing them, often by adding natural ingredients, to create more consumer-friendly versions. This approach allows for a faster regulatory path to market. Infirst generates revenue through the sale of its product portfolio to over 70 top-tier retailers in the U.S. and through licensing agreements. The company serves retail and professional channels via a direct and broker selling organization, with logistics managed from its facility in Plainfield, Indiana.

In October 2023, Infirst USA Holdings, LLC, the parent company of Infirst Healthcare Inc., was acquired by Carlin Consumer Health, a business specializing in acquiring OTC brands. Despite the acquisition, Infirst continues to operate as a wholly owned subsidiary. The product portfolio includes several well-known brands marketed under a trademark licensing agreement with McNeil Consumer Pharmaceuticals Co. Key products include Mylanta®, a liquid antacid for heartburn and acid indigestion; Mylicon®, a pediatrician-recommended brand for infant gas relief; and Dr. Cocoa®, a cocoa-flavored cough and cold medicine for children. Additionally, the company distributes Ypsomed Orbit® infusion sets and Clickfine® pen needles.

Source: Dealroom company data

At a glance

Founded
2012
Headquarters
London, United Kingdom
Sector
Home Living

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Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Invesco
Team profiled 1 named & role-tagged
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Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
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Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇬🇧 United Kingdom57.1%
🇺🇸 United States28.6%
🇨🇭 Switzerland14.3%
3 countries shown

Market sentiment

Posts on X, past 7 days

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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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