industrybuying.com

About industrybuying.com

Industrybuying.com operates as a business-to-business e-commerce platform in India, positioning itself as a comprehensive source for industrial and business supplies. The company was founded in 2013 by the brother-sister duo, Rahul and Swati Gupta. Rahul, an alumnus of IIT Delhi and Columbia University, brought experience from Wall Street and his family's industrial distribution business. His sister, Swati, a graduate of Delhi College of Engineering and Carnegie Mellon University, had a background in management consulting. They combined their expertise, recognizing an opportunity to streamline the inefficient, traditional procurement process for businesses in India by creating a one-stop digital solution.

The platform serves a wide range of clients, from small and medium-sized enterprises (SMEs) to large corporations like Hindustan Unilever and Havells. It operates a hybrid model, acting as a marketplace for smaller businesses while directly procuring supplies for its large enterprise customers. The business generates revenue primarily through commissions on transactions, which range from 13-15%. Additional income streams include subscription plans for premium services, advertising opportunities for suppliers on the platform, and specialized procurement solutions.

Industrybuying.com's core offering is its extensive online catalog, which features over 1.5 million products across more than 45 categories, including power tools, safety equipment, office supplies, and MRO (Maintenance, Repair, and Operations) products. The platform connects over 1.5 million business customers with more than 8,000 brands and 5,000 suppliers. Key features include wholesale pricing for bulk purchases, the ability to receive a GST invoice for tax benefits, and multiple payment options, including cash on delivery. The company has also developed a cloud-based procurement management product called ProcMan to address the specific needs of its enterprise clients. Since its inception, the company has secured significant funding, raising a total of $26.4 million over eight rounds from investors such as Kalaari Capital, Elevation Capital, and IndiaMART.