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Indicium

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Palhoça, BrazilFounded 2017Marketing
Valuation $100–250M Last recorded · 2024
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Indicium and the history behind them.

About Indicium

Indicium operates as a data and artificial intelligence consultancy, originally established in Florianópolis, Brazil, in 2017 and now co-headquartered in New York City. The company was founded by Matheus Dellagnelo (CEO), Isabela Blasi (CBDO), and brothers Daniel Avancini (CDO) and Vitor Avancini (CTO). The founding team was reportedly inspired by a cover of The Economist which stated that data is the new oil, leading them to build a scalable, service-based business rather than focusing on a single product. This decision was based on the insight that many companies were not effectively utilizing existing data technologies.

The firm's business model centers on providing end-to-end data services to mid-size and large enterprises, helping them to organize and utilize their data to scale AI adoption. Indicium's revenue is generated through consultancy, training, and the development of data platforms and products in data science, analytics, and AI. The company supports clients through every stage of their data journey, from initial strategy and execution to team training. It serves a diverse client base across industries such as financial services, pharmaceuticals, retail, and manufacturing, with notable clients including PepsiCo, Bayer, Burger King, Volvo, and Johnson & Johnson.

Indicium utilizes what it calls the Modern Data Stack, leveraging technologies like AWS, Databricks, Google Cloud, and Snowflake to deliver its services. In 2025, the company launched IndiMesh, a proprietary AI-enabled framework designed to standardize and accelerate the process of building and scaling data and AI solutions for enterprises. This framework includes pre-built architecture templates, AI-enabled processes for governance and quality control, and structured training models. More recently, Indicium introduced AI Data Squads, a service delivery model built on IndiMesh that combines human experts with AI agents to manage complex data migration and modernization projects.

A significant milestone in the company's history was securing a $40 million capital plan from Columbia Capital in May 2024 to fuel its expansion in the United States, which already accounted for 30% of its revenue at the time. This investment, the first in Brazil for Columbia Capital, is aimed at establishing the New York headquarters and scaling the US team. Since its inception, Indicium has delivered over 600 data and AI projects and has grown to a team of over 400 specialists.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
Palhoça, Brazil
Employees
373
Open positions
25
Dealroom signal
57.9/100
Industry
Marketing
Sector
Marketing
Business model
SaaS
Investment activity
1 company, latest Nov 2025
Capital deployed
—
Preferred round
ACQUISITION

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VC✓Equity / VC Sep 2025 $0 — Databricks Ventures ↗
LATE VC✓Equity / VC May 2024 $40M $160M Columbia Capital ↗
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
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Growth signals

Indicium website traffic

Latest recorded traffic for Indicium is 120K monthly website visits, up 445.5% over the last three months. Indicium's team declined 21.1% over the past year.

Latest monthly visits120K 3-month web change+445.5% 1-year team growth-21.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later2 investors entered at this stage

  • Columbia Capital
  • Databricks Ventures
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇧🇷 Brazil · Palhoça HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Indicium on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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