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Incognia

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A privacy-first location identity company that provides frictionless mobile authentication for reduced fraud

Palo Alto, United StatesFounded 2020Cybersecurity
Valuation $100–250M Last recorded · 2024
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Incognia and the history behind them.

About Incognia

Incognia is a cutting-edge startup specializing in fraud detection and user authentication through location-based technology. The company primarily serves fintechs, banks, retailers, social networks, food delivery services, and online marketplaces. Incognia operates in the cybersecurity and fraud prevention market, offering solutions to reduce fraud and enhance user experience on mobile apps.

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The core of Incognia's business model is its advanced location identity technology, which uses precise location data to verify user identity and detect fraudulent activities. This technology is integrated into clients' mobile apps via a lightweight software development kit (SDK) and intuitive application programming interfaces (APIs). By analyzing device and location behavior, Incognia can instantly recognize trusted users and devices, thereby reducing friction for legitimate users and preventing fraud.

Incognia makes money by licensing its technology to businesses that need robust fraud detection and user authentication solutions. Clients pay for access to Incognia's SDK and APIs, which they integrate into their own mobile applications. This subscription-based model ensures a steady revenue stream while providing clients with continuous updates and support.

The company’s technology is proven, with 1.5 billion monthly sessions and compliance with major data security regulations like SOC2 TYPE II, GDPR, CCPA, and LGPD. Incognia's solutions are designed to be developer-friendly, ensuring fast and easy integration into existing systems.

In summary, Incognia offers a sophisticated yet user-friendly solution for fraud detection and user authentication, leveraging location data to provide high accuracy and reliability. This makes it an invaluable tool for businesses looking to enhance security and user experience on their mobile platforms.

Source: Dealroom company data

At a glance

Founded
2020
Headquarters
Palo Alto, United States
Sector
Cybersecurity
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Incognia.

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Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A6 investors entered at this stage

Series B and later4 investors entered at this stage

Team profiled 25 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 9 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
11 countries with
team presence
🇧🇷 Brazil85.4%
🇺🇸 United States8.8%
🇮🇳 India1%
🇮🇹 Italy1%
🇫🇷 France0.5%
Top 5 of 11 shown
Web traffic by country
32K monthly visits
across markets
🇺🇸 United States28.7%
🇧🇷 Brazil16.9%
🇬🇧 United Kingdom12.2%
🇮🇳 India8.4%
🇵🇭 Philippines6.3%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Incognia on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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