IncludeHealth

About IncludeHealth

IncludeHealth, which rebranded to LainaHealth in May 2025, operates as a digital health company focused on the musculoskeletal (MSK) sector. The company's genesis dates back to 2006, when founder Ryan Eder, then an industrial design student at the University of Cincinnati, was inspired after observing a person in a wheelchair struggling to use conventional gym equipment. This experience led to his senior thesis project, an accessible fitness machine called The Access Strength, designed for users of all abilities. After winning several design awards for the concept, Eder spent years developing the technology, initially moonlighting before dedicating himself to the company full-time.

With a professional background in product design for major brands in healthcare and sporting goods, Eder evolved the company's focus from hardware to a comprehensive software and data analytics firm. The company now provides a digital platform that serves health systems, orthopedic practices, physical therapy networks, employers, and government entities. Its business model centers on partnering with these providers to deliver integrated virtual physical therapy and MSK care, rather than replacing in-person treatment. Revenue is generated through subscriptions to its platform and by treating patients directly as a virtual provider.

The core offering is a web-based, hardware-free platform, formerly known as MSK-OS™, registered as a Class II device with the FDA. This system leverages computer vision and AI to deliver personalized and measurable care directly through a patient's own device—such as a phone or laptop—without requiring additional sensors or downloads. Patients receive interactive, guided exercise sessions with real-time feedback, while the platform passively collects objective data on adherence, range of motion, and performance. This data is shared with clinicians to monitor progress and manage care. The platform was developed in collaboration with partners like Google and ProMedica. The latest evolution, Laina, personifies an AI assistant that guides patients, aiming to make care more accessible and affordable.