Incipio Group

About Incipio Group

Incipio Group is a London-based hospitality company specializing in the transformation of underutilized or overlooked urban spaces into large-scale, destination social venues. Founded in 2015 by CEO Ed Devenport, the company launched with its first project, Pergola on the Roof, which repurposed a television studio car park into an 800-capacity venue. Devenport, who holds a degree in Economics and previously worked as a shipbroker, applied his commercial expertise to the hospitality sector with the vision of creating culturally relevant, experience-led destinations. Incipio Group is a London-based hospitality company specializing in the transformation of underutilized or overlooked urban spaces into large-scale, destination social venues. Founded in 2015 by CEO Ed Devenport, the company launched with its first project, Pergola on the Roof, which repurposed a television studio car park into an 800-capacity venue. Devenport, who holds a degree in Economics and previously worked as a shipbroker, applied his commercial expertise to the hospitality sector with the vision of creating culturally relevant, experience-led destinations. The company's business model centers on identifying and securing large, unconventional properties and developing them into multi-concept food and drink establishments. These venues are designed with a focus on atmosphere, blending food, beverages, music, and distinct interior design to attract a broad urban audience, particularly millennials. Incipio Group operates a portfolio of award-winning bars and restaurants, including The Prince, Pergola on the Wharf, The Libertine, and Lost in Brixton. The company generates revenue through the direct sale of food and drinks and by hosting events, from private parties to theatrical bottomless brunches. In a significant expansion phase, Incipio Group is a key food and beverage partner in the £1.3 billion redevelopment of London's Olympia. The group is launching multiple new concepts within the 14-acre site, occupying 39,000 square feet. These new venues, set to open in mid-2026, include Arbour, a multi-concept food hall; Wolves of Tokyo, a Japanese restaurant and cocktail bar; Lillie's, a rooftop bar focused on British small plates; and Juno, an 11,000-square-foot Italian restaurant. This project is expected to significantly increase the company's scale, with visitor footfall at the redeveloped Olympia projected to exceed 10 million annually. The company's final sales for 2024 reached £25.2 million, with a 21% increase in like-for-like sales, and it has secured venture funding from investors including Bosham Capital Advisors and Eden Rock Capital Management.