InAuth

About InAuth

InAuth, founded in 2010 by Michael Patterson and Paul Marsolan, established itself as a digital device intelligence company operating in a mobile-first world. Patterson, a serial entrepreneur with a background in physics and a history of founding technology companies later acquired by firms like Juniper and Profitline, served as CEO until 2015. Lisa Stanton, a seasoned financial services and technology executive who founded the U.S. division of Monitise Group, took over as CEO in late 2014 and led the company through its next phase of growth. The company's trajectory was marked by significant venture capital investment, including a Series A round of over $20 million, before its acquisition by American Express in December 2016. Post-acquisition, InAuth continued to operate as a wholly-owned subsidiary, with Stanton remaining as President.

The company's business model centers on providing advanced device identification, risk assessment, and fraud prevention services. It caters to a high-stakes clientele that includes major financial institutions, payment networks, merchants, and healthcare providers. Revenue is generated by licensing its security platform, which helps these organizations secure digital transactions, reduce friction for legitimate users, and mitigate financial losses from fraud. The platform is designed to be embedded into client applications, analyzing transactions from mobile apps and web browsers to evaluate potential risks.

InAuth's core offering is the InAuth Security Platform, which leverages a proprietary permanent device ID technology called InPermID. This technology creates a unique and persistent identifier for mobile devices that can survive application uninstalls and operating system upgrades, allowing businesses to reliably recognize returning devices. The platform analyzes thousands of device attributes in real-time to screen for high-risk indicators such as malware, device tampering (like rooting or jailbreaking), and location anomalies. By identifying the trustworthiness of a device, the system enables clients to reduce their reliance on cumbersome security measures like challenge questions for trusted users, thereby improving the customer experience while stopping fraudulent activity. The suite includes solutions like InMobile for native applications and InBrowser for web-based transactions, which together provide a comprehensive defense against digital fraud.