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IMVU
A global 3D avatar-based social community of over 4 million monthly active users who come together to connect and enjoy a shared experience
About IMVU
IMVU is an online social entertainment company that operates a 3D avatar-based platform. The platform functions as a virtual world where users, represented by customizable 3D avatars, can meet new people, socialize, and participate in games and other activities.
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The company's business model is centered around a virtual economy. While basic access is free, revenue is primarily generated through the sale of virtual currency, known as "credits." Users purchase these credits with real money to buy virtual items such as clothing, accessories, and furniture to personalize their avatars and virtual spaces. This creates a direct revenue stream from its user base.
A significant aspect of its ecosystem is the user-creator model. IMVU provides tools for users to design, create, and sell their own virtual products within the platform's marketplace. These creators earn real money from their sales, fostering a self-sustaining economy and a continuous stream of new content. The company serves a global market of users interested in social gaming, virtual interaction, and self-expression.
At a glance
- Status
- Operational
- Founded
- 2004
- Headquarters
- Redwood City, United States
- Employees
- 467
- Open positions
- None listed
- Dealroom signal
- 73.4/100
- Industry
- Media
- Sub-industry
- Content production, Social media
- Sector
- Consumer Services, Entertainment, Hard Tech
- Technology
- 3D Technology
- Business model
- SaaS
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning IMVU.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Jan 2021 | $35M | $140M | NetEase · Structural Capital | — |
| SERIES DOther financing | Jan 2009 | $10M | $40M | Menlo Ventures · AllegisCyber Capital · Bridgescale Partners · Best Buy Capital | — |
Growth signals
Latest recorded traffic for IMVU is 6.6M monthly website visits, up 26.9% over the last three months. IMVU's team grew 0.4% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Menlo Ventures
AllegisCyber Capital
Series B and later4 investors entered at this stage
Bridgescale Partners- BCBest Buy Capital
NetEase- SCStructural Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about IMVU on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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