iMusica

About iMusica

Established in 2000, iMusica operates as a key digital content manager and distributor in Latin America, now functioning as part of the América Móvil group. The company was founded by Alexandre A..., Felippe LLerena, and Claudio C... Alexandre A... conceived the business, anticipating the iTunes model by three years, and now leads SOMMOS.ART. Felippe LLerena brought experience in new business development within both entrepreneurial and multinational corporate settings, specializing in areas like content licensing and digital distribution.

iMusica's business model centers on B2B services within the media and information services industry. It acts as a one-stop digital distribution service provider, aggregating content for mobile carriers, web-based music services, and major streaming platforms like iTunes, Spotify, and Amazon. The company generates revenue by connecting content creators, distributors, and telecom operators through comprehensive distribution services and content monetization solutions. This includes creating value-added services for telecom operators, such as caller tunes and subscription-based music offerings. Additionally, iMusica develops music branding projects and provides the backend infrastructure for major brands, a notable example being the Coca-Cola FM platform.

The company's core service is the distribution and management of a vast digital catalog, which contains over 18 million licensed tracks from major international and domestic providers, including Sony Music, Universal Music, and Warner Music. Its platform supports various content formats like full tracks, ring back tones, videos, and streaming subscriptions. For its clients, which range from independent artists and labels to advertising agencies and media companies, iMusica offers encoding, transcoding, and encryption technology for secure digital file distribution. It also provides data analytics to help artists track performance and inform their marketing strategies. A key partnership with América Móvil facilitates the distribution of digital content to approximately 280 million mobile users across about 18 countries in Latin America. The company was acquired by América Móvil and Claro (Brazil) in a deal dated October 2014.