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Improved Nature

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Leading b2b plant based protein products and ingredients company

Garner, United StatesFounded 2015Food
Valuation $5–10M Last recorded · 2020
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Improved Nature

Improved Nature is a pioneering company in the sustainable food industry, specializing in 100% plant-based protein products designed to replicate the experience of eating meat. The company's flagship product, PRIME, is made from a single ingredient and is minimally processed, offering a complete protein with a meat-like texture and neutral flavor. This product can easily replace chicken, beef, or pork in various dishes and has a shelf life of two years, making it a reliable option for any menu item or meal. Improved Nature serves a diverse clientele, including businesses, institutions, and home cooks, providing both bulk and pantry-friendly sizes of their products. The company operates in the growing plant-based food market, which is driven by increasing consumer demand for sustainable and nutritious food options. Improved Nature's business model focuses on selling their plant-based protein products directly to consumers and through partnerships with food service providers. Revenue is generated through the sale of their PRIME protein products, which are available in various forms, including neutral flavor options and specialty blends with recognizable sizes and flavor profiles. The company is committed to feeding the growing population with better protein solutions that are both sustainable and scalable.

Source: Dealroom company data

At a glance

Founded
2015
Headquarters
Garner, United States
Sector
Food

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Concentric
Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

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