Impeva

About Impeva

Impeva Labs, founded in 2004 by Co-Founder & CEO Anthony Moroyan and Co-Founder & COO Randall Shepard, specialized in asset management and tracking solutions tailored for the shipping and defense sectors. The company developed a robust tracking technology that attracted significant clients, including the US Army, for which it tracked truck fleets across Iraq, Jordan, and Dubai.

The core of Impeva Labs' offering was its flagship product, the Global Sentinel Unit (GSU). This hardware incorporated a wide array of sensors and communication technologies, including global satellite, cellular, GPS, and various RFID standards such as 802.11, 802.15.4, and 18000-7. This multi-faceted communication capability ensured reliable and constant tracking of assets in diverse and challenging environments, a key selling point for its defense and shipping clientele. The business model centered on providing these advanced hardware and software solutions to organizations with high-value mobile assets requiring stringent monitoring.

From a financial perspective, Impeva Labs demonstrated the ability to secure institutional capital. The company raised $10 million in a Series B funding round on November 3, 2008. This investment was led by NTT Finance and also included participation from the Asset & Resource Management Company, indicating confidence from both technology and finance-focused investors. The company's trajectory culminated in 2010 when its assets were acquired by Cubic Corporation, a company specializing in RFID technology. This event marked the transition of Impeva Labs as an 'acqui-hired' entity, signifying the value of both its technology and the expertise of its team.