I
Impel
Creating 360 degrees displays of cars for dealers
About Impel
Impel is an AI-powered customer lifecycle management platform for the automotive industry, serving dealers, wholesalers, OEMs, and marketplaces. The company's omnichannel solution uses proprietary shopper behavioral data and generative conversational AI to create hyper-personalized experiences at every stage of the car-buying process.
Impel's suite of products includes AI-powered communication platforms, digital merchandising applications, and advanced imaging technologies. These tools help automotive retailers deliver seamless customer experiences, from the initial website visit to the showroom and beyond. The company operates on a SaaS-based model, providing its marketing solutions to automotive dealerships.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2011
- Headquarters
- Syracuse, United States
- Employees
- 567
- Open positions
- None listed
- Dealroom signal
- 85.7/100
- Industry
- Transportation, Enterprise Software
- Sub-industry
- Search, Buy & Rent
- Sector
- Transportation, Automotive, Core AI, Productivity Tools, Car, Hard Tech, AI Applications
- Technology
- Artificial Intelligence, 3D Technology
- Business model
- SaaS
- Client focus
- b2b, b2c
- Investment activity
- 3 companies, latest Jun 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SECONDARYOther financing | Dec 2025 | $0 | — | Fraser McCombs Capital | ↗ |
| GROWTH EQUITY VCOther financing | Jan 2023 | $104M | — | Venture Capital Fund of New England · INSPYRE Innovation Hub · Wavecrest Growth Partners · Silversmith Capital Partners | ↗ |
Growth signals
Latest recorded traffic for Impel is 33K monthly website visits, down 26.7% over the last three months. Impel's team grew 6.4% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
OutsellMinneapolis, United StatesBusinesses improve their profitability and customer loyalty
$100Mvaluation
CarLabsCalabasas, United StatesRethinking the way people buy, sell, finance, insure and maintain their cars
$19Mvaluation
Supernova | Pulsar AITbilisi, GeorgiaProviding integrated human resource management, recruitment automation, and biometric attendance tracking software to enhance business operational efficiency.
$4.8Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
StartFast Ventures- VEVenture Capital Fund of New England
Martin Babinec
Series A4 investors entered at this stage
Topmark Partners
Wavecrest Growth Partners- DMDavid Metter
- HGHarpreet Grewal
Series B and later5 investors entered at this stage
INSPYRE Innovation Hub
Silversmith Capital Partners
Migration Capital
UpVentures Capital
Fraser McCombs Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Impel on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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