IMemories

The company's core business involves converting a wide array of legacy media formats into digital files. This includes videotapes like VHS and Betamax, film reels such as 8mm and Super 8, and various forms of photographic media including prints, slides, and negatives. Clients are sent a "SafeShip Kit" to securely mail their physical media to the iMemories facility. Once received, the items are professionally digitized. The company also offers repair services for broken tapes and film at no extra charge. A notable technological feature is the proprietary "McKenzie" AI enhancement, which aims to upscale and improve the visual quality of the digitized content.

Revenue is generated through a per-item pricing model for the digitization service, with distinct fees for each videotape, film reel, or photo. Following digitization, customers receive free access to download their digital files. iMemories offers several optional products and services that create additional revenue streams. These include physical storage options like USB drives, DVDs, and Blu-ray discs, each with its own pricing structure. A key component of its business model is the iMemories Cloud, a subscription-based service that allows for unlimited online storage and streaming of memories. This service enables customers to access and share their entire collection on various devices, including smartphones, tablets, computers, and smart TVs, for a recurring monthly or annual fee.

The company has undergone significant corporate milestones. It was acquired by Lifetouch in May 2016, but was subsequently bought back by its founder Mark Rukavina and executive Steve Krell in 2018 after Lifetouch was acquired by Shutterfly. More recently, in July 2025, iMemories was acquired by Ancestry, the global leader in family history. This acquisition is set to integrate iMemories' media digitization capabilities into Ancestry's ecosystem, allowing users to add visual media to their family trees and enriching the storytelling experience.