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iMATCHATIVE

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We use science and technology to drive better decisions and transform businesses

San Francisco, United StatesFounded 2012Marketing
Valuation $100–250M Last recorded · 2014
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for iMATCHATIVE and the history behind them.

About iMATCHATIVE

iMATCHATIVE, operating under the brand AltX, was a financial technology firm that provided a sophisticated intelligence platform for the alternative investment market. Founded in October 2012 by Sam Hocking, a seasoned financial industry executive, the company aimed to transform the capital introduction process between hedge funds and investors. Hocking's extensive background in prime brokerage at institutions like Bank of America and BNP Paribas revealed the inefficiencies in how investors discovered and evaluated funds, inspiring him to create a technology-driven solution.

The company's core product, the AltX platform, functioned as a two-sided marketplace and data analytics tool. It served a diverse client base of investment professionals, including those from hedge funds, pension funds, endowments, and family offices. The business model was based on a licensing fee, where investors paid for access to the platform's comprehensive search and monitoring engine, and hedge funds paid a fee to be featured. AltX's primary goal was to make the matching of capital with investment opportunities more efficient and transparent.

The AltX platform aggregated vast amounts of data from varied sources, including regulatory filings, real-time news, and financial statistics. It distinguished itself by combining this traditional data with behavioral science, proprietary algorithms, and relationship mapping. This unique approach allowed the platform to analyze not just financial metrics but also factors like the behavioral profiles of fund managers to predict compatible and sustainable investment relationships. By automating due diligence and offering deeper insights, the platform enabled users to save time, reduce costs, and make more informed investment decisions. The company secured significant funding to fuel its growth, including a $7.26M Series A round in 2013 and a $20M Series B round in 2014, with prominent investors such as Wells Fargo, Carlos Slim, and David Bonderman. iMATCHATIVE was ultimately acquired by Addepar in May 2017.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2012
Headquarters
San Francisco, United States
Employees
6
Open positions
None listed
Dealroom signal
39.9/100
Industry
Marketing, Enterprise Software
Sub-industry
CRM & Sales
Sector
Marketing, Analytics, Scientific
Business model
SaaS
Client focus
b2b

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Oct 2014 $20M $80M Undisclosed —
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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021 —
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Growth signals

iMATCHATIVE website traffic

Latest recorded traffic for iMATCHATIVE is 140 monthly website visits, up 366.7% over the last three months. iMATCHATIVE's team declined 14.3% over the past year.

Latest monthly visits140 3-month web change+366.7% 1-year team growth-14.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Team profiled 12 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · San Francisco HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about iMATCHATIVE on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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