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iJento

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London, United KingdomFounded 2000Marketing
Valuation $25–50M Last recorded · 2012
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for iJento and the history behind them.

About iJento

Ijento operates in the niche fragrance market, offering a subscription service that delivers unique and hard-to-find fragrances directly to customers' doors. The company targets fragrance enthusiasts who are looking for exclusive scents that are not available in mainstream markets. Each month, subscribers receive two niche fragrances to try, with the option to purchase larger samples or full-size bottles if they find a scent they love. Niche fragrances are crafted by Master Perfumers in limited batches, using high concentrations of artisanal oils and raw materials, allowing for complete creative freedom and setting new trends in the fragrance industry. Ijento's business model is subscription-based, generating recurring revenue from its customer base. The company also collaborates with niche fragrance brands and perfumers to feature their products in its subscription boxes, providing a platform for these brands to reach a wider audience.

Source: Dealroom company data

At a glance

Founded
2000
Headquarters
London, United Kingdom
Sector
Marketing

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇬🇧 United Kingdom100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about iJento on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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