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Ignition App

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Automated proposals and payments platform enhancing business growth and client engagement

Sydney, AustraliaFounded 2013Fintech
Valuation $100–250M Last recorded · 2021
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Ignition App and the history behind them.

About Ignition App

Ignition is a comprehensive business management platform that streamlines client engagement, billing, and payment processes. The platform is designed to serve businesses that struggle with administrative tasks such as chasing payments, creating proposals, and managing client relationships. Ignition operates in the market of business management software, providing solutions to businesses of all sizes.

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The company's business model revolves around providing an all-in-one platform that automates various administrative tasks. It allows businesses to create time-saving proposals that clients can review and sign online within minutes. The platform also automates client engagement letters, ensuring businesses are compensated for their work without the need to chase clients for payments. Payments are made automatic when proposals are signed, eliminating the worry about paying or getting paid.

Ignition also offers a feature that allows businesses to run on autopilot by connecting their favorite apps to the platform. This triggers automated workflows the moment a proposal is signed. The platform provides clear visibility into the sales pipeline, upcoming client renewals, and forecast revenue, enabling businesses to make faster and more confident decisions.

The company generates revenue through subscription fees for access to its platform. Users have reported significant time savings and increased business growth as a result of using Ignition's services.

Source: Dealroom company data

At a glance

Founded
2013
Headquarters
Sydney, Australia
Sector
Fintech
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Ignition App.

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Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

  • Ryan Tietjens
  • Guy Pearson
  • Nicholas Muldoon
  • Craig Winkler
  • Real Ventures
  • Adrian Di Marco

Series A4 investors entered at this stage

  • Equity Venture Partners
  • Right Click Capital
  • Black Sheep Capital
  • Tiger Global

Series B and later2 investors entered at this stage

  • CIBC Innovation Banking
  • JMI Equity
Team profiled 30 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇦🇺 Australia · Sydney HQ
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Web traffic by country
350K monthly visits
across markets
🇺🇸 United States41.3%
🇦🇺 Australia34.3%
🇬🇧 United Kingdom6.8%
🇨🇦 Canada5.2%
🇵🇭 Philippines1.9%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Ignition App on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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