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IGAWorks
An integrated mobile business platform for marketing analytics and monetization
About IGAWorks
IGAWorks is a South Korean data-tech company that operates as a full-stack advertising technology provider. The company offers a suite of services centered around mobile and digital marketing, with a focus on data-driven solutions.
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Its core offerings include a demand-side platform (DSP) and an audience targeting platform. IGAWorks utilizes a proprietary Data Management Platform (DMP), which it combines with clients' first-party data to enable highly specific audience segmentation and targeting for advertising campaigns. This allows businesses to optimize user acquisition and enhance their digital marketing efforts.
The company operates on a B2B SaaS model, serving clients in the digital marketing and mobile business sectors within the enterprise technology space. Originally founded with a focus on in-game advertising, IGAWorks has since expanded its capabilities and is now looking to grow into AI-driven business areas.
At a glance
- Founded
- 2006
- Headquarters
- Seoul, South Korea
- Sector
- Marketing
- Power Law
- Unicorn$1–10B valuation tierThoroughbred$100M+ revenue
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
- PVPremier Ventures
SBVA
Korea Development Bank
Hanwha Asset Management
Series B and later4 investors entered at this stage
Korea Investment Partners
Atinum Investment
Mirae Asset Daewoo
KB Securities
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
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