ifeel

About ifeel

Ifeel is a digital platform providing mental wellness solutions for employees and organizations. The company was founded in 2017 by Amir Kaplan (CEO), Martin Villanueva (COO), and Gabriele Murrone (CPO), and is headquartered in Madrid, Spain. The founders, who met while pursuing their MBAs at IE Business School, launched ifeel to digitally increase access to mental healthcare.

Amir Kaplan brought experience from KPMG and the legal field, along with a background as a Certified Public Accountant in Israel, to his role as CEO. Martin Villanueva, the COO, has a background that includes working as a Business Development Consultant for the Rezayat Group and as an International Law Advisor at the United Nations. The founding team aimed to create a comprehensive solution for emotional well-being by leveraging technology and licensed psychologists.

The company's business model is B2B, focusing on serving enterprise organizations, insurance companies, and employee benefits advisors. Ifeel operates as a strategic partner to help organizations proactively manage employee mental health, with the goal of reducing absenteeism and improving productivity. Its services are also offered to insurance companies to help them manage the mental health of their policyholders, providing data for underwriting and helping to reduce claims costs.

Ifeel's platform utilizes AI-enhanced triage and data analytics to offer scalable mental health support. It provides a range of services from self-care resources and workshops to online therapy with licensed psychologists in over 25 languages. The system is designed to identify risk levels quickly, allowing for rapid intervention for high-risk cases. The platform provides personalized, evidence-based treatment plans and focuses on prevention and early intervention to create lasting change within organizations. The service is available in over 90 countries, adapting to local languages and cultures.

Since its inception, ifeel has raised a total of $40 million over several funding rounds. A significant Series B round in May 2024 raised $20 million, led by FinTLV Ventures and Korelya Capital, with participation from existing investors like Nauta Capital and UNIQA Ventures. This funding is intended to support commercial growth in new and existing markets and to further develop its product capabilities.