Ideation3X

About Ideation3X

Ideation3X is an environmental services company founded in 2017 with its headquarters in Singapore. The company was established by Dr. Manoj Jain and Siva Subramaniam. Dr. Jain has a background in economics, business, and engineering with experience at McKinsey and JP Morgan, while Mr. Subramaniam is a chemical engineer with an MBA who developed the core business idea.

The company focuses on providing integrated solid waste management (ISWM) solutions, primarily targeting the Indian market to address significant environmental pollution and climate change issues. Its business model is centered on the principles of a circular economy, converting various types of waste—including municipal solid, plastic, biomass, and hazardous materials—into useful products and energy. This process involves sorting waste to recover recyclable materials and converting the remainder into alternative fuels, such as refuse-derived fuel, bio-CNG, and an alternative to diesel made from plastic. This strategy aims to minimize landfill use and reduce greenhouse gas emissions, aligning with India's "Clean India Mission".

Ideation3X operates through a B2B model, securing concessions for waste management projects. The company has secured projects in several Indian cities, including New Delhi, to process both fresh and legacy waste. It generates revenue through these long-term contracts and the sale of alternative fuels produced from waste. The company has received significant venture capital funding, including a Series B round that raised $15 million from investors like Yokogawa Electric, Mizuho Bank, and Unison Capital Group, which has backed the company since its inception.