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IdeaPaint

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Environmentally responsible whiteboard paint that transforms any surface into a high-performance, dry erase canvas

Cambridge, United StatesFounded 2008eCommerce & Marketplaces
Valuation $25–50M Last recorded · 2011
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for IdeaPaint and the history behind them.

About IdeaPaint

IdeaPaint is a company that specializes in high-performing dry erase paint, designed to transform virtually any smooth surface into an erasable canvas. This product is aimed at a diverse range of clients including architects, designers, interior designers, educators, and anyone looking to boost innovation and collaboration in their spaces. Operating in the office, school, and home markets, IdeaPaint provides a unique solution that encourages creativity and productivity. The business model is primarily B2B and B2C, selling directly to consumers through their website and partnering with distributors for broader market reach. Revenue is generated through the sale of dry erase paint, magnetic primers, and related accessories such as markers, erasers, and organizers. The company also offers bundled packages and promotions to attract a wider customer base.

Source: Dealroom company data

At a glance

Founded
2008
Headquarters
Cambridge, United States
Sector
eCommerce & Marketplaces

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Breakaway Ventures

Series B and later1 investor entered at this stage

  • Fireman Capital Partners
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about IdeaPaint on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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