Icelandic Glacial

The company's core product is bottled water characterized by its natural purity, low mineral content, and a naturally alkaline pH of 8.4. The water is sourced from the Ölfus Spring, which was formed over 5,000 years ago and is naturally filtered through lava rock. The spring is located within a 128,000-acre exclusion zone, shielding it from pollutants. Icelandic Glacial bottles less than 0.1% of the spring's total overflow, which has been certified as a sustainable source. The business model is centered on bottling this premium water and distributing it globally to retailers, restaurants, and hotels. Revenue is generated through the sale of its still and sparkling water products.

A key differentiator for the company is its commitment to sustainability. Since 2007, Icelandic Glacial has been certified as CarbonNeutral for both its product and operations, a first in the bottled water industry. Its bottling facility is powered entirely by geothermal and hydroelectric energy. The company has also introduced more sustainable packaging options, including bottles made with 50% recycled plastic (rPET) and aluminum cans. Significant milestones include a 2007 partnership with Anheuser-Busch, which acquired a 20% equity stake and became the master U.S. distributor, greatly expanding its reach. The company has also secured substantial funding from investors, including BlackRock, to support its global expansion.