Ianacare

About Ianacare

ianacare operates as a technology-enabled support platform for family caregivers, addressing the significant yet often overlooked market of in-home, non-medical care. The company was officially launched in 2018 by co-founders Jessica Kim and Steven Lee. The inspiration for the company, whose name stands for "I am not alone care," stems from the founders' direct experiences with the challenges of caregiving. Kim was the primary caregiver for her mother, who battled pancreatic cancer for seven years, while Lee's passion was sparked by watching his family manage his grandfather's Parkinson's disease.

The firm's business model is primarily B2B2C, partnering with large employers, health plans, and healthcare providers to offer its platform as a benefit to employees and members. This strategy provides a cost-effective and scalable solution for organizations aiming to support their workforce, thereby reducing turnover, as 32% of caregivers reportedly leave their jobs due to the strain. Revenue is generated through these enterprise partnerships, with major clients including Elevance Health (formerly Anthem) and the American Association of Retired Persons (AARP). While the enterprise solution launched in March 2021, the core app and its community-building tools remain free for individual users nationwide.

ianacare's platform is a comprehensive digital tool designed to consolidate fragmented resources and build a practical support infrastructure around the caregiver. A key feature is the ability for a primary caregiver to create a squad of friends, family, and neighbors to coordinate tangible help like meal delivery, rides to appointments, respite care, and childcare. Beyond logistical coordination, the service provides users with access to a dedicated caregiver coach, expert content, and navigation for local resources and existing employee benefits. This integrated approach aims to alleviate the logistical and emotional burdens faced by the estimated one in four U.S. adults who care for a loved one. Since its inception, the Boston-based company has raised a total of $16.7 million, highlighted by a $12.1 million Series A round in January 2022 led by Greycroft.