I-Impact

About I-Impact

I Impact Event Management is a specialized event and brand activation agency located in Johor Bahru, Malaysia. The firm initially concentrated on delivering marketing and activation services for international marketing agencies operating in the southern region of Peninsular Malaysia before expanding to serve companies and brand owners directly.

The core of I Impact's business revolves around planning and executing corporate and promotional events. Its service offerings include managing grand openings, product launches, annual dinners, roadshows, and carnivals. A significant part of its operations is dedicated to in-store brand engagement and activation, where it leverages a trained team to create positive shopper experiences aimed at encouraging purchases. The company maintains a roster of experienced personnel, including promoters and event staff, supported by an in-house training unit to ensure consistent service delivery. Lim Hon Chang is a key figure associated with the company, serving as an Event Planner.

I Impact's business model is service-based, generating revenue by providing comprehensive event management solutions directly to its clients. The company caters to a diverse client base that includes Fast-Moving Consumer Goods (FMCG) companies, property developers, insurance companies, and telecommunication firms. Past projects include managing in-store promotions for major brands like Reckitt Benckiser and organizing large-scale corporate annual dinners.