Hybrid

About Hybrid

Hybrid operates as a specialized media, content, and creative agency with a sharp focus on the higher education and technology sectors. Founded by James Craven in 2009 in Bristol, United Kingdom, the company was established with the mission of creating new publishing platforms for upwardly mobile audiences.

Strategically positioned with global offices in the US, UK, Australia, and Malaysia, Hybrid leverages data and deep sector insights to connect universities and colleges with their target audiences. The firm's business model centers on providing a suite of digital marketing services, which includes branding, strategy development, media planning and buying, and content creation. This approach helps educational institutions drive enrollment success and engage with prospective students effectively. Notable clients include institutions like the University of California, Berkeley, Thomas Jefferson University, and Columbia University.

A significant milestone in the company's history was a major investment from LDC in June 2021, which amounted to $17.9 million. This capital injection has supported the management team, led by CEO Chris Cammann, in expanding the company's services and pursuing both domestic and international growth. James Craven continues to contribute to the company’s strategic direction as a Founder and Non-Executive Director. The company has expanded its physical presence over the years, opening an office in Sydney to enhance its APAC market capabilities in 2014 and launching a major U.S. expansion in 2022 with an office in Philadelphia.