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Hwahae

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Leading beauty app in South Korea offering personalized cosmetic recommendations and reviews

South KoreaFounded 2016Mobile app
Valuation $100–250M Last recorded · 2023
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Hwahae and the history behind them.

About Hwahae

Hwahae is a pioneering beauty app in South Korea that provides personalized cosmetic recommendations and reviews. The platform caters to beauty enthusiasts and consumers seeking tailored skincare and makeup solutions. Operating in the beauty and personal care market, Hwahae leverages user-generated content and data analytics to offer customized product suggestions based on individual skin types and preferences. The business model revolves around advertising, affiliate marketing, and partnerships with cosmetic brands. By creating a community-driven ecosystem, Hwahae generates revenue through targeted ads and commissions from product sales facilitated through the app.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
South Korea
Employees
1
Open positions
None listed
Dealroom signal
21.3/100
Sector
Mobile app
Technology
Mobile app
Client focus
b2b
Links
WebsiteLinkedInX

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VC✓Equity / VC Apr 2023 $17M $67M PS Alliance ↗
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Growth signals

Hwahae website traffic

Latest recorded traffic for Hwahae is 350K monthly website visits, up 6.1% over the last three months. Hwahae's team declined 50% over the past year.

Latest monthly visits350K 3-month web change+6.1% 1-year team growth-50%
Monthly website visitsMar 2023–Jul 2026
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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

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Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • PS Alliance

Other known investors1 additional known investor

  • HB Investment

Talent

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Employees 1 total headcount
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇰🇷 South Korea100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Hwahae on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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