Hunliji

Hunliji functions as an online marketplace that connects couples with a wide array of wedding service merchants. The platform's business model is centered around service transactions, supplemented by content-driven social features, offline experiential stores, smart tools for planning, and e-commerce for wedding-related products. It serves couples preparing for marriage by offering services that include wedding planning, photography, venue booking, gown rentals, and honeymoon travel services. For its business clients, which number over 200,000 merchants across more than 400 cities, Hunliji provides a platform to showcase their offerings, connect with customers, and utilize proprietary SaaS software like "Haicao Cloud" for enhanced operational efficiency.

The platform's offerings are extensive, covering the entire wedding planning process. Couples can find and book services such as wedding planners, photographers, makeup artists, and emcees. The platform also features an e-commerce section for purchasing items like wedding candies and invitations. A key feature is its content community, "Xiniang Shuo," where users can share experiences and advice through various media formats. Furthermore, Hunliji has expanded into the physical retail space with "Marriage Experience" stores, providing in-person consultations. The company is also integrating artificial intelligence to enhance user experience through tools like AI-powered photo editing, a 24/7 sales assistant, and virtual dress fittings.

Since its inception, Hunliji has secured significant financial backing, raising a total of $135 million over six funding rounds. Notable rounds include a Series C of $65 million in March 2018 and a Series D1 of $70 million in January 2019, with lead investors such as Orchid Asia Group and Matrix Partners China. These funds have been directed towards technology investment, particularly in AI and big data, expanding its new retail footprint, and pursuing an internationalization strategy.