Hungry Planet

About Hungry Planet

Hungry Planet is a food technology company operating in the plant-based meat sector, founded in 2016 by siblings Todd and Jody Boyman. The St. Louis, Missouri-based firm was born from the founders' long-standing passion for plant-based living and a desire to address global health and environmental challenges. Todd Boyman brings a background as a technology investor and entrepreneur, while Jody Boyman has experience in marketing, sales, and whole-food nutrition, coupled with a lifelong advocacy for animal welfare. Their journey began over a decade before the company's official launch, involving extensive culinary research and development to create plant-based alternatives that could seamlessly replace conventional meat.

The company's business model is multi-channel, targeting foodservice, retail, and e-commerce sectors across the United States, Singapore, Australia, and New Zealand. Hungry Planet serves a broad client base that includes universities, hospitals, restaurants, and retail grocery chains like Sprouts and Albertsons. Revenue is generated through the sale of its extensive line of plant-based meat products. The company's strategy focuses on appealing to flexitarians—consumers who are reducing their meat consumption—by providing a wide variety of options that are easy to substitute in any recipe. A significant milestone was achieved in April 2021 when Hungry Planet closed a $25 million Series A funding round led by Post Holdings, a major food corporation, to expand production capacity and accelerate growth.

Hungry Planet's core offering is a diverse portfolio of plant-based meats, including alternatives for beef, chicken, pork, lamb, turkey, and crab, along with value-added products like chorizo, Italian sausage, and breakfast sausage patties. These products, developed with a team that includes a Certified Master Chef, are designed to replicate the taste and texture of conventional meat, making them a one-to-one substitute for culinary professionals and home cooks. The products are created from a base of textured soy protein and are non-GMO. A key differentiator is the nutritional profile; the company states its products have fewer calories and less fat, with more protein and fiber compared to both conventional meats and some plant-based competitors.