Humanz

About Humanz

Humanz provides a data-centric platform for the influencer marketing sector, aiming to enhance transparency and reliability in a rapidly growing industry. It was established in 2017 by five alumni of the Israeli military's Unit 8200: Liav Refael Chen (now President), Roi Emanuel Naaman (COO), Kobi Dalal (CPO), Eliran Moyal (CTO), and Shmuel Goldfarb. The founders leveraged their collective background in big data, machine learning, and behavioral analysis to address inefficiencies in the creator economy. The company's leadership was updated in June 2024, with Liran Liberman, formerly the Chief Revenue Officer, appointed as CEO to guide its next growth phase, while co-founder Liav Refael Chen transitioned to the role of President to focus on U.S. expansion.

The company's core offering is a comprehensive software-as-a-service (SaaS) platform that manages the entire influencer marketing lifecycle. This includes tools for creator discovery, campaign management, content approval, automated payments, and performance analytics. Humanz serves a wide range of clients, from major multinational corporations like Unilever, Nestlé, L’Oréal, and McDonald’s to direct-to-consumer brands and marketing agencies. The business model operates on a freemium basis, allowing brands to post public campaign briefs for free, while offering premium licenses for advanced features like private invitations, in-depth analytics, and sales tracking. For creators, the platform is free, providing them with audience analytics and access to paid collaborations.

Humanz's technology is a key differentiator, utilizing proprietary AI algorithms to analyze social media profiles, detect fraudulent followers, and assess audience quality, thereby enabling data-driven matchmaking between brands and influencers. A standout feature is the 'Humanz Pixel', a tracking tool that allows brands to measure the impact of influencer content on sales, even without direct click-through links, providing a clearer return on investment. This focus on measurable outcomes directly addresses a primary challenge for marketers in the influencer space. The platform supports major social networks including Instagram, TikTok, YouTube, and Twitter. Humanz has demonstrated significant growth, reporting a tripling of revenue each year since 2018 and securing a total of $17 million in funding through multiple rounds, including a $5 million Series A in June 2023.