Huizuche

About Huizuche

Huizuche, operating under Shanghai Tushun Network Technology Co., Ltd., was established in May 2014 as an online car rental platform specifically catering to Chinese outbound travelers. The company was founded by a trio of former Ctrip employees: Huang Yiming, Liu Yi, and Wang Feng, who combined their expertise in product development, business operations, and technology to address the challenges faced by Chinese tourists renting vehicles abroad. Huang Yiming, serving as CEO, was inspired by his own overseas self-drive travel experiences and identified a significant market pain point regarding language barriers, insurance complexities, and driving regulations.

The platform functions as a search, comparison, and booking engine for international car rentals, partnering with major global brands like Hertz, Avis, and Sixt, as well as over 300 local car rental companies. This extensive network allows Huizuche to offer services in approximately 180-200 countries and over 5,000 cities worldwide. The business model is centered on providing a one-stop, user-friendly service for Chinese tourists. Revenue is generated from commissions on car rental bookings made through its platform. Huizuche's core service is simplifying the overseas car rental process by offering a full Chinese-language interface, 24/7 bilingual customer support, and transparent pricing.

Beyond basic rentals, Huizuche developed a range of value-added services to enhance the customer experience. A key product was the "Jiazhao Quantong" (驾照全球通), a translated document of the user's Chinese driver's license, enabling them to rent cars in numerous countries that recognize it. The company also offers supplementary insurance products, free Chinese-language GPS units, portable Wi-Fi, and chauffeur/transfer services. The company successfully raised significant capital, including a Series A round of nearly $10 million from Northern Light Venture Capital and a Series B round in June 2016 amounting to 200 million RMB (approximately $30 million USD), led by H&Q Asia Pacific. In April 2020, Huizuche was acquired by the travel and leisure booking platform Klook, which aimed to strengthen its ground transportation offerings.