H
Hudl
Video analysis and coaching tools for sports teams
About Hudl
Hudl is a technology company that provides a comprehensive suite of tools designed to assist sports teams in capturing, analyzing, and learning from video and data. The company's primary market includes over 230,000 teams across 40 sports, ranging from high school clubs to professional athletes and Division I colleges.
Hudl's business model revolves around a subscription-based service that provides access to its platform for an entire athletic department. This platform includes performance analysis tools, AI-powered cameras for video capture, and online streaming solutions for broadcasting games. The company's offerings also extend to recruitment features, helping players get noticed by potential scouts or colleges.
In addition, Hudl offers a range of smart cameras equipped to livestream and record games, as well as providing video storage and exchange, automated stats, and coaching tools. These cameras, which can be used both indoors and outdoors, utilize artificial intelligence technology to capture every moment of a game.
Hudl's revenue is generated through its subscription fees, with different options available depending on the needs of the team or athletic department. The company's aim is to help athletes, coaches, teams, and programs grow by providing them with easy access to the right information, thereby maximizing their potential.
In summary, Hudl operates in the sports technology market, serving a wide range of clients from high school teams to professional athletes with a subscription-based model that offers comprehensive video analysis, data analysis, and recruitment tools.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2006
- Headquarters
- Lincoln, United States
- Employees
- 4,356
- Open positions
- 30
- Dealroom signal
- 57.8/100
- Industry
- Sports, Enterprise Software
- Sector
- Other B2B Software, User Experience, Sports Activity and Performance
- Business model
- SaaS
- Client focus
- b2c
- Investment activity
- 11 companies, latest Oct 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | May 2020 | — | — | Bain Capital Tech Opportunities · Bain Capital | ↗ |
| DEBTDebt | Jan 2018 | $0 | — | Advantage Capital | — |
Growth signals
Latest recorded traffic for Hudl is 6.4M monthly website visits, down 30.4% over the last three months. Hudl's team grew 7.3% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
TeamUpFargo, United StatesDigital fundraising and event management for teams.
→
Athletic Data InnovationsWanaka, New ZealandAI-powered sports analytics for multidirectional movement
→
SportContractZug, SwitzerlandNext-generation, all-in-one video analytics and scouting solution for the professional hockey industry
→
TITAN SportsHouston, United StatesIntegrated Bionics develops wearable technology products designed to monitor, analyze, and enhance athletic performance
→
FastModel SportsChicago, United StatesWe create software, mobile apps & educational content for #NBA #NCAA and amateur coaches and players #NBAXsOs #NCAAXsOs #FastDrawTop100
$4Mvaluation
BA
BalltimeNew York City, United StatesAI-powered video analytics platform for volleyball
$16Mvaluation
StatsBombBath, United KingdomFootball Like Never Before
→
InStatDún Laoghaire, Ireland
→
Realtrack SystemsAlmería, SpainSoftware and wearables to monitor training activity and track performance
→
WyscoutChiavari, ItalyFootball platform that offers scouting, match analysis, networking, training, and player transfers
$800Kvaluation
KrossoverNew York City, United StatesWe found a new home! We’ve joined Hudl, the premier video and analysis coaching platform. Learn more about what’s next at https://t.co/JXnrPSHBou
$80Mvaluation
VolleyMetricsProvo, United StatesVolleyMetrics aims to revolutionize the statistical study of the game of volleyball through advanced data analysis
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Baltimore Angels
Series B and later6 investors entered at this stage
Accel
Jeff Raikes
Nelnet
Advantage Capital
Bain Capital Tech Opportunities
Bain Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Hudl on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Hudl’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.







