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COMPANY PROFILE

Hudl

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Video analysis and coaching tools for sports teams

Lincoln, United StatesFounded 2006Other B2B Software
Valuation $250–500M Last recorded · 2022
Headcount 2–5k Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Hudl and the history behind them.

About Hudl

Hudl is a technology company that provides a comprehensive suite of tools designed to assist sports teams in capturing, analyzing, and learning from video and data. The company's primary market includes over 230,000 teams across 40 sports, ranging from high school clubs to professional athletes and Division I colleges.

Hudl's business model revolves around a subscription-based service that provides access to its platform for an entire athletic department. This platform includes performance analysis tools, AI-powered cameras for video capture, and online streaming solutions for broadcasting games. The company's offerings also extend to recruitment features, helping players get noticed by potential scouts or colleges.

In addition, Hudl offers a range of smart cameras equipped to livestream and record games, as well as providing video storage and exchange, automated stats, and coaching tools. These cameras, which can be used both indoors and outdoors, utilize artificial intelligence technology to capture every moment of a game.

Hudl's revenue is generated through its subscription fees, with different options available depending on the needs of the team or athletic department. The company's aim is to help athletes, coaches, teams, and programs grow by providing them with easy access to the right information, thereby maximizing their potential.

In summary, Hudl operates in the sports technology market, serving a wide range of clients from high school teams to professional athletes with a subscription-based model that offers comprehensive video analysis, data analysis, and recruitment tools.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2006
Headquarters
Lincoln, United States
Employees
4,356
Open positions
30
Dealroom signal
57.8/100
Industry
Sports, Enterprise Software
Sector
Other B2B Software, User Experience, Sports Activity and Performance
Business model
SaaS
Client focus
b2c
Investment activity
11 companies, latest Oct 2025
Capital deployed
—
Preferred round
ACQUISITION

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GROWTH EQUITY VCOther financing May 2020 — — Bain Capital Tech Opportunities · Bain Capital ↗
DEBTDebt Jan 2018 $0 — Advantage Capital —
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Growth signals

Hudl website traffic

Latest recorded traffic for Hudl is 6.4M monthly website visits, down 30.4% over the last three months. Hudl's team grew 7.3% over the past year.

Latest monthly visits6.4M 3-month web change-30.4% 1-year team growth+7.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Baltimore Angels

Series B and later6 investors entered at this stage

Team profiled 83 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
41 countries with
team presence
🇮🇳 India46.8%
🇺🇸 United States30.1%
🇬🇧 United Kingdom8%
🇪🇸 Spain3.5%
🇮🇹 Italy2.3%
Top 5 of 41 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Hudl on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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