H
Hudl
Other B2B Software · Lincoln, United States · Founded 2006
Video analysis and coaching tools for sports teams MoreLess
Hudl is a technology company that provides a comprehensive suite of tools designed to assist sports teams in capturing, analyzing, and learning from video and data. The company's primary market includes over 230,000 teams across 40 sports, ranging from high school clubs to professional athletes and Division I colleges.
Hudl's business model revolves around a subscription-based service that provides access to its platform for an entire athletic department. This platform includes performance analysis tools, AI-powered cameras for video capture, and online streaming solutions for broadcasting games. The company's offerings also extend to recruitment features, helping players get noticed by potential scouts or colleges.
In addition, Hudl offers a range of smart cameras equipped to livestream and record games, as well as providing video storage and exchange, automated stats, and coaching tools. These cameras, which can be used both indoors and outdoors, utilize artificial intelligence technology to capture every moment of a game.
Hudl's revenue is generated through its subscription fees, with different options available depending on the needs of the team or athletic department. The company's aim is to help athletes, coaches, teams, and programs grow by providing them with easy access to the right information, thereby maximizing their potential.
In summary, Hudl operates in the sports technology market, serving a wide range of clients from high school teams to professional athletes with a subscription-based model that offers comprehensive video analysis, data analysis, and recruitment tools.
Keywords: Sports Technology, Video Analysis, Data Analysis, AI-Powered Cameras, Online Streaming, Recruitment Tools, Subscription-Based Model, Athletic Performance, Coaching Tools, High-Performance Environment.
Company overview
Hudl company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2006
- Headquarters
- Lincoln, United States
- Employees
- 4,356
- Open positions
- 30
- Dealroom signal
- 57.8
- Investment activity
- 11 companies · latest Oct 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Hudl funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | May 2020 | — | — | Bain Capital Tech Opportunities · Bain Capital | ↗ |
| DEBTDebt | Jan 2018 | $0 | — | Advantage Capital | — |
| SERIES DOther financing | Jul 2017 | $30M | $120M | Jeff Raikes · Accel · Nelnet | — |
| SERIES COther financing | Apr 2015 | $73M | $290M | Jeff Raikes · Nelnet · Accel | — |
| DEBTDebt | May 2014 | $3M | — | Undisclosed | — |
| SERIES AOther financing | Jun 2013 | Undisclosed | — | ||
| ANGELOther financing | Mar 2012 | Undisclosed | — | ||
| DEBTDebt | Nov 2011 | Undisclosed | — | ||
| ANGELOther financing | Jul 2010 | Baltimore Angels | — | ||
| EARLY VCOther financing | Jan 2010 | Undisclosed | — |
Growth signals
Hudl website traffic
Latest recorded traffic for Hudl is 6.4M monthly website visits, down 30.4% over the last three months. Hudl's team grew 7.3% over the past year.
Hiring
Open positions at Hudl
Current openings linked to this company in Dealroom.
Comparisons
Hudl compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Hudl investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
TeamUpFargo, United StatesDigital fundraising and event management for teams.
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Athletic Data InnovationsWanaka, New ZealandAI-powered sports analytics for multidirectional movement
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SportContractZug, SwitzerlandNext-generation, all-in-one video analytics and scouting solution for the professional hockey industry
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TITAN SportsHouston, United StatesIntegrated Bionics develops wearable technology products designed to monitor, analyze, and enhance athletic performance
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FastModel SportsChicago, United StatesWe create software, mobile apps & educational content for #NBA #NCAA and amateur coaches and players #NBAXsOs #NCAAXsOs #FastDrawTop100
$4Mvaluation
BA
BalltimeNew York City, United StatesAI-powered video analytics platform for volleyball
$16Mvaluation
StatsBombBath, United KingdomFootball Like Never Before
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InStatDún Laoghaire, Ireland
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Realtrack SystemsAlmería, SpainSoftware and wearables to monitor training activity and track performance
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WyscoutChiavari, ItalyFootball platform that offers scouting, match analysis, networking, training, and player transfers
$800Kvaluation
KrossoverNew York City, United StatesWe found a new home! We’ve joined Hudl, the premier video and analysis coaching platform. Learn more about what’s next at https://t.co/JXnrPSHBou
$80Mvaluation
VolleyMetricsProvo, United StatesVolleyMetrics aims to revolutionize the statistical study of the game of volleyball through advanced data analysis
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Talent graph
Hudl's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Hudl has talent and traffic
team presence
In the news
Latest news about Hudl
Recent press, funding announcements, and product moves mentioning Hudl — open to read from the original sources.
Market sentiment
What the market is saying about Hudl
An AI-synthesized read of the highest-engagement posts about Hudl on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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