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Hudl

Other B2B Software · Lincoln, United States · Founded 2006

Video analysis and coaching tools for sports teams MoreLess

Hudl is a technology company that provides a comprehensive suite of tools designed to assist sports teams in capturing, analyzing, and learning from video and data. The company's primary market includes over 230,000 teams across 40 sports, ranging from high school clubs to professional athletes and Division I colleges.

Hudl's business model revolves around a subscription-based service that provides access to its platform for an entire athletic department. This platform includes performance analysis tools, AI-powered cameras for video capture, and online streaming solutions for broadcasting games. The company's offerings also extend to recruitment features, helping players get noticed by potential scouts or colleges.

In addition, Hudl offers a range of smart cameras equipped to livestream and record games, as well as providing video storage and exchange, automated stats, and coaching tools. These cameras, which can be used both indoors and outdoors, utilize artificial intelligence technology to capture every moment of a game.

Hudl's revenue is generated through its subscription fees, with different options available depending on the needs of the team or athletic department. The company's aim is to help athletes, coaches, teams, and programs grow by providing them with easy access to the right information, thereby maximizing their potential.

In summary, Hudl operates in the sports technology market, serving a wide range of clients from high school teams to professional athletes with a subscription-based model that offers comprehensive video analysis, data analysis, and recruitment tools.

Keywords: Sports Technology, Video Analysis, Data Analysis, AI-Powered Cameras, Online Streaming, Recruitment Tools, Subscription-Based Model, Athletic Performance, Coaching Tools, High-Performance Environment.

Company overview

Hudl company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2006
Headquarters
Lincoln, United States
Employees
4,356
Open positions
30
Dealroom signal
57.8
Investment activity
11 companies · latest Oct 2025
Capital deployed
Preferred round
ACQUISITION
business modelSaaSindustrySportssectorUser ExperiencesectorSports Activity and PerformanceindustryEnterprise Softwareclient focusb2c

Valuation & funding

Hudl funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GROWTH EQUITY VCOther financing May 2020 Bain Capital Tech Opportunities · Bain Capital
DEBTDebt Jan 2018 $0 Advantage Capital
SERIES DOther financing Jul 2017 $30M $120M Jeff Raikes · Accel · Nelnet
SERIES COther financing Apr 2015 $73M $290M Jeff Raikes · Nelnet · Accel
DEBTDebt May 2014 $3M Undisclosed
SERIES AOther financing Jun 2013 Undisclosed
ANGELOther financing Mar 2012 Undisclosed
DEBTDebt Nov 2011 Undisclosed
ANGELOther financing Jul 2010 Baltimore Angels
EARLY VCOther financing Jan 2010 Undisclosed
Showing 10 recorded eventsUnlock the complete deal history →

Growth signals

Hudl website traffic

Latest recorded traffic for Hudl is 6.4M monthly website visits, down 30.4% over the last three months. Hudl's team grew 7.3% over the past year.

Latest monthly visits6.4M 3-month web change-30.4% 1-year team growth+7.3%
Monthly website visits110 observations · Apr 2016–Jul 2026
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Comparisons

Hudl compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Hudl investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Hudl's talent

Book a demo to see the people
Team profiled 83 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on Hudl's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Baltimore Angels
Series B+ 6 investors entered at this stage
Accel
Jeff Raikes
Nelnet
Advantage Capital
Bain Capital Tech Opportunities
Bain Capital

Global footprint

Where Hudl has talent and traffic

Workforce by country
41 countries with
team presence
🇮🇳 India46.8%
🇺🇸 United States30.1%
🇬🇧 United Kingdom8%
🇪🇸 Spain3.5%
🇮🇹 Italy2.3%
Top 5 of 41 shown

In the news

Latest news about Hudl

Recent press, funding announcements, and product moves mentioning Hudl — open to read from the original sources.

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Market sentiment

What the market is saying about Hudl

An AI-synthesized read of the highest-engagement posts about Hudl on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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