Hubspan

About Hubspan

Founded in 2000 by Eric Luebbe and Andrew Dent, Hubspan established itself as a provider of cloud-based business integration solutions. The Seattle-based company developed a multi-tenant, single-instance integration platform delivered on a subscription basis, which represented a forward-thinking approach at the time. The firm's core offering, the WebSpan SaaS Integration Platform, functioned as an advanced electronic data interchange (EDI) translator. It managed the execution, validation, and monitoring of data and business document flows between multiple parties.

Hubspan's services extended beyond traditional EDI, supporting a wide array of technologies for enterprise software integration across sectors like financial services, manufacturing, and e-commerce. The platform's capabilities included application-to-application (A2A) and business-to-business (B2B) integration, master data management (MDM), and managed file transfer (MFT). This allowed clients to connect their on-premise and cloud-based enterprise resource planning (ERP) systems throughout their business network. The business model focused on generating revenue through these customized integration services and consulting, with a significant emphasis on expanding its reach by bundling services with channel partners like NetSuite, Visa, and Ariba. In 2011, this strategy led to a 41% growth in new customer acquisition.

The company secured $13 million in a Series B funding round in October 2005 from investors including Intel Capital, Scale Venture Partners, and East Peak Capital. After over a decade of operation, Hubspan, which employed around 60 people, was acquired by Liaison Technologies in August 2012 for an undisclosed amount. The acquisition was a strategic move by Liaison to create a more comprehensive cloud integration and data management platform, combining the strengths of both companies in B2B, A2A, MFT, and data security services. The deal brought together two major players in the cloud services brokerage space, enhancing Liaison's market position with Hubspan's established customer base and partner channels.