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Hubba

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Hubba is the place where brands and retailers share and manage product content

Toronto, CanadaFounded 2011Marketing
Valuation $50–100M Last recorded · 2016
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Hubba and the history behind them.

About Hubba

Hubba operates in the wholesale industry, providing a marketplace that connects independent retailers with the most sought-after craft brands. The company leverages machine learning and personal curation to match retailers with products that align with consumer preferences for healthier, environmentally friendly, and ethical options. Hubba serves a diverse range of independent retailers, both online and offline, who seek to offer curated selections that resonate with their customers' values. The business model revolves around facilitating direct purchases between retailers and brands, generating revenue through transaction fees and possibly subscription services for enhanced platform features. By focusing on the evolving consumer demand for unique and value-driven products, Hubba positions itself as a crucial player in the trillion-dollar wholesale market.

Source: Dealroom company data

At a glance

Status
Closed
Founded
2011
Headquarters
Toronto, Canada
Employees
18
Open positions
None listed
Dealroom signal
0.0/100
Industry
Media
Sub-industry
Content production
Sector
Marketing, Wholesale, Supply Chain Management, Retail, SaaS, Messaging, Product Management, Community, Asset Management, Branding, Chat, Product
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Mar 2018 — — Undisclosed —
SERIES B✓Equity / VC Dec 2016 $14M $56M Goldman Sachs · Real Ventures —
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Hubba website traffic

Latest recorded traffic for Hubba is 60 monthly website visits, down 84.2% over the last three months. Hubba's team declined 5.3% over the past year.

Latest monthly visits60 3-month web change-84.2% 1-year team growth-5.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Brightspark Ventures

Series A4 investors entered at this stage

Other known investors3 additional known investors

  • DREAM MAKER VENTURES (DMV)
  • Jonathan Lister
  • Two Small Fish Ventures
Team profiled 24 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇨🇦 Canada · Toronto HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Hubba on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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