H
Hubba
Hubba is the place where brands and retailers share and manage product content
About Hubba
Hubba operates in the wholesale industry, providing a marketplace that connects independent retailers with the most sought-after craft brands. The company leverages machine learning and personal curation to match retailers with products that align with consumer preferences for healthier, environmentally friendly, and ethical options. Hubba serves a diverse range of independent retailers, both online and offline, who seek to offer curated selections that resonate with their customers' values. The business model revolves around facilitating direct purchases between retailers and brands, generating revenue through transaction fees and possibly subscription services for enhanced platform features. By focusing on the evolving consumer demand for unique and value-driven products, Hubba positions itself as a crucial player in the trillion-dollar wholesale market.
Source: Dealroom company dataAt a glance
- Status
- Closed
- Founded
- 2011
- Headquarters
- Toronto, Canada
- Employees
- 18
- Open positions
- None listed
- Dealroom signal
- 0.0/100
- Industry
- Media
- Sub-industry
- Content production
- Sector
- Marketing, Wholesale, Supply Chain Management, Retail, SaaS, Messaging, Product Management, Community, Asset Management, Branding, Chat, Product
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Mar 2018 | — | — | Undisclosed | — |
| SERIES B✓Equity / VC | Dec 2016 | $14M | $56M | Goldman Sachs · Real Ventures | — |
Growth signals
Latest recorded traffic for Hubba is 60 monthly website visits, down 84.2% over the last three months. Hubba's team declined 5.3% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Brightspark Ventures
Series A4 investors entered at this stage
Kensington Capital Partners
Real Ventures
Social Capital
Goldman Sachs
Other known investors3 additional known investors
DREAM MAKER VENTURES (DMV)
Jonathan Lister
Two Small Fish Ventures
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Hubba on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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