Nobi

About Nobi

Nobi, an AgeTech company founded in Antwerp, Belgium, in 2018, specializes in developing technology to support the elderly. The company was established by Roeland Pelgrims and Stijn Verrept. Pelgrims, who serves as CEO, is a serial entrepreneur with a background in real estate, smart homes, and elderly care, holding degrees in law, psychology, linguistics, and economics, as well as an MBA. His experience includes serving as a board member for Armonea, a large private elderly care provider in Belgium, and as CEO of the smart home platform digitalSTROM. This diverse background provides him with a comprehensive understanding of the challenges and opportunities within the senior care market.

The company's core offering is an AI-powered smart lamp designed for fall detection and prevention among older adults. This product addresses a critical issue, as falls are a leading cause of fatal injuries in this demographic. Nobi operates in the 'SilverTech' market, providing solutions for both private homes and professional care environments like residential care centers, assisted living facilities, and hospitals. The business model includes options to either purchase or rent the smart lamps. The company's revenue is driven by these sales and rentals, targeting a growing market for technology that supports aging populations.

The Nobi smart lamp is a ceiling-mounted fixture that uses optical sensors and artificial intelligence to monitor a room 24/7. If a fall is detected, the system can automatically alert caregivers or pre-programmed contacts, enabling a swift response. To ensure privacy, all image analysis is performed locally on the lamp's processor, and images are only shared in the event of a fall with the user's consent. Beyond fall detection, the lamp offers preventative features such as automatic, soft lighting when a person gets out of bed at night to reduce disorientation. It also supports circadian rhythm lighting, which adjusts throughout the day to support a natural daily cycle. The system can be integrated with other smart devices, such as scales and blood pressure monitors, and features a dashboard for caregivers to monitor residents' status and view care records. Additional functionalities include two-way communication, air quality and temperature monitoring, and smoke and CO2 detection.

Since its founding, Nobi has achieved significant milestones, including raising a total of $51.2 million in funding over two rounds. A notable Series B round in January 2025 brought in €35 million, co-led by Angelini Ventures and Nexus NeuroTech Ventures, to support market expansion in the UK and the US and to enhance platform features. The company has expanded its international presence with offices in the Netherlands, Austria, the US, and the UK, and its solutions are available in over 22 countries.