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HowStuffWorks
Commercial edutainment website providing support, information and reviews with videos and illustrations
About HowStuffWorks
HowStuffWorks is a digital media company that provides a comprehensive resource for in-depth articles on a wide range of topics including science, technology, and culture. The platform serves a diverse audience ranging from curious individuals to professionals seeking detailed explanations of complex subjects. Operating primarily in the digital content market, HowStuffWorks employs a content-driven business model, generating revenue through advertising, sponsored content, and partnerships. The company excels in making complex topics accessible and engaging, thereby attracting a broad user base and maintaining high levels of user engagement.
Source: Dealroom company dataLatest news
Press, funding announcements and product moves mentioning HowStuffWorks.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Sep 2018 | $55M | $55M | iHeartMedia | — |
| SERIES AOther financing | Aug 2017 | $15M | $60M | The Raine Group | ↗ |
Growth signals
Latest recorded traffic for HowStuffWorks is 3.9M monthly website visits, down 9.3% over the last three months. HowStuffWorks's team declined 34% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Southeast Interactive Technology Funds
The Raine Group
Series B and later2 investors entered at this stage
Chilton Investment Company
Capital Group
Other known investors3 additional known investors
Avantax
Discovery Communications
iHeartMedia
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about HowStuffWorks on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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